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July 14th, 2008 at 6:48 am
[...] David Mohundro wrote an interesting post today onHere’s a quick excerpt When it comes to complex b2b sales and selling a product or service that is so specific in nature that you need to identify an equally specific role within your target organization the options you have before you to source such leads are narrowed down. Most company and contact databases have general contacts which are not role specific. Most vendors who sell b2b lists build these based on titles or departments and will need to be carefully filtered to get what you need. Depending on your produc [...]
September 4th, 2008 at 11:03 pm
Another great post, you have given us a lot to work on tomorrow. We have done a poor job of managing our leads. Thanks again!
http:/raythemoneyman.blogspot.com
September 8th, 2008 at 8:56 am
[...] Read the rest of this great post here [...]
September 8th, 2008 at 2:56 pm
This is a great summary of simple action items that marketers ought to enforce to keep their CRM working for them and not the other way round.
September 9th, 2008 at 9:42 am
[...] Original Neil [...]
September 10th, 2008 at 1:13 pm
[...] from our last post on Linkedin Vs Jigsaw For Your B2B Business Contacts, we’ll move on to two more heavy weights as sources for B2B marketers and sales people to [...]
September 11th, 2008 at 1:34 pm
Hi Neil,
Don't forget to include ActiveConversion to your list. We're the marketing automation tool of choice for SMEs due to affordability and ease of use. We are also the only one that has data source integration with Jigsaw. And as we use it ourselves, we can attest to the fact that it helps us do a lot more, with less. Thanks for your post!
September 11th, 2008 at 1:43 pm
Hi Neil,
Respectfully, you forgot to mention Vtrenz from Silverpop, who SiriusDecisions considers to be one of the top two marketing automation platforms. They’ve been around since 1999, over 300 customer deployments, and enterprise customers like F5 Networks, Pitney Bowes, Ciena, Ciber, Accenture… They are also the official marketing automation platform for the PNW Chapter of the Business Marketing Association.
Michel Nicholas
President
PNW – BMA
September 11th, 2008 at 2:42 pm
Marketing software can certainly help automate the boring, manual, or technical aspects of marketing, letting the company focus their time and energy on the strategic and creative tasks that really drive ROI. Of course, to make this happen, the software needs to be easy to use. If only one or two people learn how to use the software, they can become a bottleneck that prevents “doing more with less”.
September 12th, 2008 at 7:26 am
Hi Fred,
I agree ActiveConversion is a great example of the affordable options to SME's. The data source feature with Jigsaw and integration with Vertical Response for and direct marketing campaigns help speed up two of the most time consuming activities:
1) Building and managing business contacts or lead lists
2) Setting up and executing email and direct mail campaigns
September 12th, 2008 at 7:34 am
Absolutely Michael. Vtrenz has been a stalwart in the demand generation and marketing automation space.
September 17th, 2008 at 4:17 am
In B2B you need to know the name of the visiting company and what this company has visited on your website.
Webanalytics aren't the solution
Website visitor identification solutions are required.
Reach your leads early in their buying cycle: when they have visited your website.
September 18th, 2008 at 6:42 pm
What's your opinion of http://www.manta.com
September 29th, 2008 at 10:16 am
Those are terrific comments, Neil, and all true for any enterprise, as different teams, divisions, and lines of business often intersect, and not understanding how these work can severely impact the sales process. My whitepaper on the ROI sales process fleshes a lot of this out, and provides some shortcuts to obtaining data on multiple decision points within an enterprise (URL below).
September 29th, 2008 at 10:20 am
That whitepaper URL is http://www.alextrain.com/increase-sales-whitepaper
October 1st, 2008 at 1:07 am
Test for discuss comment count.
October 1st, 2008 at 1:15 am
retest
October 6th, 2008 at 7:15 am
Good article!
October 6th, 2008 at 8:20 am
[...] Original Neil [...]
October 6th, 2008 at 11:43 am
Thanks for the reference and additional thoughts, Neil. I particularly like your bullet point about pitching to every company out there, whether qualified or not. You might as well broadcast that you see your product as a bland commodity…
Keep up the good work here.
October 13th, 2008 at 4:43 am
If the financial institutions would have been able to look into the future, they would have known about the recession to come.
October 13th, 2008 at 5:29 am
It is ironic that they employ so many professionals whole only responsibility is to predict even the smallest changes in trends that will cause a rise or fall in a particular vertical and yet the biggest catastrophe that was brewing right in their own organizations was missed.
October 13th, 2008 at 5:55 am
It is ironic that they employ so many professionals whose only responsibility is to predict even the smallest changes in trends that will cause a rise or fall in a particular vertical and yet the biggest catastrophe that was brewing right in their own organizations was missed.
October 17th, 2008 at 8:25 am
[...] Software news by Neil [...]
October 21st, 2008 at 9:49 pm
This key business information may include data about customers, products, employees, materials, suppliers, etc. which often turns out to be non-transactional in nature. In this regard, master data can support transactional processes and operations, but its use is certainly not limited to such (analytics/reporting is another area greatly dependent on an organization's master data).
October 22nd, 2008 at 1:03 pm
[...] quality data does not get added. We’ve covered more on this in an earlier post titled ‘Data Management – Manage Your Leads Outside Your CRM‘. If you check and clean your data right from the source, it will save you a lot of trouble [...]
October 22nd, 2008 at 1:14 pm
[...] based deduplication services which can help weed out duplicates some of which are mentioned here in a previous post. With a growing number of leads coming through sources like form fills and [...]
October 23rd, 2008 at 1:49 pm
This is very valuable input. I am using online database and have many useless, duplicated and incomplete data in it. Data cleansing can be time consuming in the first place, but will generate profit in the near future.
October 24th, 2008 at 7:08 am
Thanks Hana. I agree completely that it is a lot of effort and very time consuming but its rewarding when you can use that data quickly for campaigns. Completely worth it.
October 29th, 2008 at 11:09 am
[...] the rest here: Outsourcing B2B Lead Generation – Lean Mean Marketing Machine Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
November 3rd, 2008 at 2:15 pm
I would like to introduce myself as the business development coordinator for SalesBrowser and writing in regards to our targeted mailing lists and data appending capabilities and to see if there are any possibilities for us to work together.
I went through your website & as per my analyses I understand that there is a huge possibility of working together and we would like to partner with you to reach targeted audience and in turn it will help you in customer acquisition and retention.
E-mail marketing has emerged as one of the most popular forms of direct marketing. Leveraging the potential and effectiveness of this medium, online marketers are increasingly switching to this marketing tool to reach to their customers. The rich feature set that makes e-mail marketing the most sought-after tool to facilitate business communication includes:
* Deliverability Expertise
* Excellent Marketing Performance and Returns
* Strengthening of direct Customer Relationships
Email marketing is so popular because:
ü It’s Inexpensive: Email marketing is an affordable way to stretch a tight marketing budget – and who aren't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. There is little investment required and you can contact a large number of people through your mail.
ü It’s convenient: Email marketing lets you deliver your message to the people (unlike a website, where the people have to come to your message).
ü It’s Effective: It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
ü It’s Immediate: Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
ü It’s Targeted: You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
ü It’s Easy: There is Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.
We are One Stop Shop for all your Marketing Needs & seek an opportunity to showcase our quality & contents (either B2B list acquisition or data cleansing or email campaigns).
Best Regards,
Marcus Devine
Senior email Program Specialist / Business Development Coordinator
SalesBrowser
800.708.8031 / toll-free l 281.657.6734 / office l 800.787.7154 / fax
marcusd@salesbrowser.com l http://www.salesbrowser.com
NOTE: MEGA DEAL- YEAR ENDING OFFER: SalesBrowser offers you 10 Million B2B records or 100 million B2C records of your choice with addition value added services@ $59,999 & flexible in terms pricing, criteria & payment options.
November 7th, 2008 at 11:56 am
Definitely a great option for many organizations because building up a database can be very time consuming. I think that inside sales are almost always better kept in house, though, for the reasons mentioned above. It's hard enough to get an employee to represent a company appropriately, much less an outsourced contractor who doesn't work for the business directly.
November 10th, 2008 at 9:00 am
[...] We had done a post earlier on ‘Outsourcing B2B Lead Generation‘ and we have been thinking just how much more sense this option makes while needing to step [...]
November 10th, 2008 at 10:01 am
[...] more: Hiring A Lead Generation Team For Less Than One Persons Salary To … Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
November 12th, 2008 at 12:25 pm
[...] The application is built to be a simplified lead nurturing solution to which leads can be added, you create and schedule email campaigns, define rules for campaigns, track activitiy and score leads based on activity to help identify … Original post [...]
November 13th, 2008 at 12:59 pm
[...] Original post: lead nurturing, Marketing Automation, application, basecamp, email … [...]
November 13th, 2008 at 8:33 pm
[...] Neil added an interesting post on Email Verification – Tips On Selecting An Email List VerifierHere’s a small excerptEmail verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several … [...]
November 13th, 2008 at 8:38 pm
[...] Neil placed an observative post today on Custom Lead Lists For Email Marketing – Are They Really More …Here’s a quick excerptSo what many email marketers tend to do is throw a thousand emails out to a large list of business contacts hoping that about one hundred of them fall infront of eyes to whom the email is relevant and hope for the best. … [...]
November 14th, 2008 at 7:23 pm
[...] Neil added an interesting post on Outsourcing B2B Lead Generation – Lean Mean Marketing MachineHere’s a small excerptPerhaps you have a great email campaign planned out and if only you had someone to help you with list building for a bigger list of target decision makers. Maybe a whitepaper download campaign just went well and you would love to have … [...]
November 15th, 2008 at 1:45 pm
[...] Neil put an intriguing blog post on Custom Lead Lists For Email Marketing – Are They Really More …Here’s a quick excerptThe solution: A combination of our list building and account profiling services our teleprospecting team called into their target accounts and helped locate very specific contacts within them who were responsible for Java testing and … [...]
November 17th, 2008 at 6:48 am
Thanks for the plug! This is a great list of articles, too.
November 17th, 2008 at 6:53 am
[...] Hiring A Lead Generation Team For Less Than One Persons Salary To Beat The Recession Blues - Neil Sequeira / The B2B Marketing Data Management Blog [...]
November 19th, 2008 at 12:36 am
[...] Another fellow blogger placed an interesting blog post on Marketing In A Recession – The In Thing | ReadyContacts Role-based …Here’s a brief overviewJigsaw b2b contact database data management business Data Cleansing Salesforce sales databases Lead Nurturing list building marketing CRM Data crm data cleansing Hoovers Web leads inbound lead qualification CRM Business Contacts lead … [...]
November 19th, 2008 at 2:20 am
[...] Another fellow blogger put an intriguing blog post on Marketing In A Recession – The In Thing | ReadyContacts Role-based …Here’s a quick excerptWith several marketers turning to the blogosphere for suggestions on how to change direction during times of recession here are some blog posts that are providing those suggestions on how to keep marketing in these times. [...]
November 20th, 2008 at 1:03 am
he exact nature of your product or service can make a big difference to the best contacts to reach out to as well
November 21st, 2008 at 3:14 am
[...] Neil added an interesting post on Why Outsourcing Marketing Database Building Makes Sense …Here’s a small excerptSee a sample list of our customers and read their testimonials. Subscribe to our RSS Feed and stay tuned. Outsourcing Marketing Database Building. You have a company which matches your criteria as a perfect prospect. … [...]
November 21st, 2008 at 3:22 am
[...] Another fellow blogger created an interesting post today on Solving The B2B Marketing Data Challenge For Technology Dependant …Here’s a short outlineBusiness to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right. [...]
November 21st, 2008 at 8:45 am
Neil -
Thanks for your leadership in this area. I am the CEO of netFactor. VisitorTrack is one of our products, as you've referenced above.
As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments.
As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database.
What does this mean?
VisitorTrack provides the names, titles, address, telephone, and even email address of the specific executives at those companies who happen to Visit a website. Within a single product a User can easily view those Companies who are actively shopping for the very products they sell (without any Visitor registration), who self-identify as being most interested (through our behavioral tracking identifiers) and the names and contacts data for the person(s) who would be the most logical sales prospecting or marketing target.
Over and over we ask Clients and prospective Clients “Would you like to know about a Company who's looked at 10 – 20 -30 pages on your website, but left? And if you did, what would you do next?”
This is driving a whole new marketing approach that leverages the power of the web to connect buyers and sellers – at all stages of a sales cycle.
Thanks again
Christopher Jeffers
VisitorTrack – http://www.netfactor.com
November 21st, 2008 at 10:52 am
Your right, it is a hot topic, we have a google adword campaign going with the keywords, “selling in a recession”. it is our most successful adword campaign ever with over a 5% click through rate.
If you are interested in it from a sales perspective, the link below bypasses the landing page so no registration is required. (after I typed this, I tried to link directly to the PDF and was not permitted) If you are interested, please feel free to contact me, I refuse to leave a shameless plug to a landing page.
November 21st, 2008 at 1:11 pm
Thanks Christopher, it is definitely an exciting space and a great way of uncovering opportunities. Since a part of what we do with lead data management solutions is qualify these active leads to identify clear opportunities there could be synergies in what we do as a next step after knowing which companies are showing interest and also perhaps how sales ready they are. This really helps identify those who visitors who haven't registered and get some insight into where they are in the buying process.
November 22nd, 2008 at 10:59 pm
[...] Another fellow blogger added an interesting post on Are Marketing Lists An Important Part Of Your B2B Lead Generation …Here’s a small excerptCustomers sometimes have a need for a custom list just as a small one time requirement to experiment with an email reachout or one off direct mail campaign but feel that you need to have a larger minimum requirement or solutions like … [...]
November 24th, 2008 at 12:05 am
[...] Neil created an interesting post today on B2B Lead Generation: Telecom Business Contact Lists …Here’s a short outlineThanks. Your comment is awaiting approval by a moderator. Do you already have an account? Log in and claim this comment. ^; v. Permalink; Admin. Remove Post; Block email; Block IP address. Geoff Alexander 1 month ago 1 point … [...]
November 24th, 2008 at 10:58 pm
This kind of business model sure thing needs lots of list building, and in my opinion list building is not easy though the reward is satisfying.The problems with list building is you have to find real potentials buyers and not just bunch of list people whom acting as group with no enthusiasm to buy.
November 24th, 2008 at 10:03 pm
[...] Another fellow blogger created an interesting post today on Are Marketing Lists An Important Part Of Your B2B Lead Generation …Here’s a short outlineCustomers sometimes have a need for a custom list just as a small one time requirement to experiment with an email reachout or one off direct mail campaign but feel that you need to have a larger minimum requirement or solutions like … [...]
November 25th, 2008 at 4:12 am
Sure Ari, list building is just an initial step into identifying who are the main decision makers to connect with within the companies you wish to target but its really lead qualification which will help identify the real buyers and separate them from the rest. The ones that are not ready to buy can be put back into the nurturing process till there is a requirement or be filtered out if they are not qualified.
November 25th, 2008 at 3:46 am
[...] Here is the original post: Building A Custom B2B Lead List The Ridiculously Simple Way With … [...]
November 25th, 2008 at 9:24 am
Fantastic list! My thwirl will be overflowing. Thanks for pulling this together…
November 25th, 2008 at 9:57 am
Thanks for the tip.
We're looking into Marketo so it's nice to be able to compare.
November 25th, 2008 at 10:26 am
Hi Doug:
I am the CTO and founder at Nurture and I'd love to see if we can schedule a call/demo to explain how it can work for your requirements. You can reach me at shashank.date AT nurturehq.com or call us at +1 408 223 1075.
November 25th, 2008 at 1:00 pm
Great idea! Thanks for including me.
November 25th, 2008 at 1:53 pm
Very smart idea — I was planning to build one myself to go with my Big List of B2B Marketing blogs, but you beat me to it.
November 25th, 2008 at 2:58 pm
Great idea.
November 25th, 2008 at 4:32 pm
[...] More: The Twitter B2B Marketing & Lead Generation List | ReadyContacts … [...]
November 25th, 2008 at 4:49 pm
[...] Another fellow blogger created an interesting post today on Building A Custom B2B Lead List The Ridiculously Simple Way With …Here’s a short outlineA ridiculously simple 4 step process to building a custom b2b target lead list using ReadyContacts role based business contacts list building solution. [...]
November 25th, 2008 at 8:50 pm
I will look into it.Sound tough and challengin.At the moment I am focusing on SEO and Massive Traffic in Short period.Any body can give me input on that case study in this blog, I am very welcome
November 26th, 2008 at 6:57 am
[...] Another fellow blogger put an intriguing blog post on The Twitter B2B Marketing & Lead Generation List | ReadyContacts …Here’s a quick excerpt… of B2B Marketing blogs, but you beat me to it.
. reply edit reblog flag record video comment. http://blog.marketo.com/ /people/f4c32c26203123f3233029b9d5f26369/. ^; v. Permalink; Admin. Remove Post; Block email; Block IP address … [...]
November 26th, 2008 at 9:03 am
Always great to have this kind of list. Thanks
November 26th, 2008 at 10:51 am
What a great resource! Thanks for including me.
November 26th, 2008 at 2:15 pm
Good resource for Salesforce Data Cleansing Solutions. In case you have systems interfaces with your crm solution, you can also add, master data management issues to the list.
November 27th, 2008 at 2:52 pm
Terrific list, really helpful. Already following some but great discoveries. Always looking to learn from other B2B marketers and Twitter been great for that.
@B2B_MarketingPR
December 1st, 2008 at 7:47 am
I'll be a bit more specific as to what our project of 1000 tasks was, and I think it was a perfect fit for mturk. We had a list of companies provided by a client that they want us to go target for appointment setting. We then bounced that against a list of contacts we own using Soundex and some other techniques such as email matching to match up contacts with target companies. The issue we have is that Soundex only goes so far. Some companies just don't make the right match. So we posted possible matches and asked for people to look at the match and tell us if the companies were the same or not. Example:
Sage and Sage Software Match ( ) Not a Match ( )
In this case, human decisions round out the work that was started by algorithms. Good fit for this application.
December 1st, 2008 at 7:50 am
Wow, paying people to give away their add book is really really evil.
This is terrible news.
December 2nd, 2008 at 2:37 am
looks good thanks for the 3 things tips, now it easy for me to upload
December 3rd, 2008 at 12:42 am
I think you are one of God's child that he created to inspire and share knowledge to others by your ability to write articles that are really beneficial to it's readers. Thanks for this post. God bless you more! Hoping for more interesting post to be written by you.
December 3rd, 2008 at 1:11 am
I would like to advise if you need your website increase traffic. teraffics.com has a targeted traffic test packages.
I bought test package 5.000 targeted website visitors $30.and I got 5000 visitors in 2 days. I can updated my visitors easy hourly or daily with my stats page.
I'm very glad this service. I ll buy again:)
December 3rd, 2008 at 8:47 am
right tool for you men, thanks for informing
December 3rd, 2008 at 8:18 am
[...] by ReadyContact’s list of B2B Marketing & Lead Gen Twitterers, we’ve taken a shot at compiling a list of vendors, consultants and others who serve the HR [...]
December 3rd, 2008 at 8:34 pm
[...] Another fellow blogger placed an observative post today on 10 Sources For Business Contact Data & B2B Lead Lists …Here’s a quick excerptHere are the top 10 sources for B2B business contacts and building marketing lead lists. Read on… [...]
December 4th, 2008 at 10:00 am
I am sure a lot of sales research companies can use this presentation as their sales pitch Neil. Very cool – it drove home the message loud and clear.
December 4th, 2008 at 10:02 am
Hi Seamus,
I'm interested in the above from a sales perspective and wondered if you could provide me the link.
The above makes good reading!
Many Thanks
Ricky
December 5th, 2008 at 1:20 am
We all feel the devastating effects brought by the recession. And as we see it nowadays, there are many changes not only to ourselves but also in our surroundings. Economic turmoil results to rapidly increasing fuel prices, as well as staple products and services, a large lay-offs and cut backs in every companies and the alarming rate of unemployment and foreclosures in the country. With these kind of predicament we are dealing it really cause us a great deal with stress. We keep on thinking on how to solve this kind of problem and that is the reason why we are dealing with stress. We are currently enduring one of the longest recessions that we have had since the Great Depression, being exceeded by only two others. As we see it nowadays, the unemployment rate is increasing. And all the basic commodities are on the rise. Could we possibly be facing another economic disaster like we did in the 1930's? America’s habits of consumption are unprecedented across the globe. There is no other nation, which consumes more than we do. We are a nation that never fails for wanting the latest and greatest of everything and if we can't afford it, there is an abundance of financing options such as short-term installment loans, payday loans, or credit card cash advances that help us to obtain it. Despite the economic downturn in this country we must remember to be thankful, as even in our current state we have more than most could ever dream of being thankful for. We have lots of options to choose from and to help us in our current financial mess. So, wake up America, count your blessings, and be cautiously proactive in limiting your consumption habits. Practice conservation so that you will have more yourself as well as more to give others. Click here to read more on consumer use of payday loans.
December 5th, 2008 at 1:08 am
[...] Another fellow blogger put an intriguing blog post on The Marketing Database Happiness Check – Are You Happy With Your …Here’s a quick excerptWe didn’t really want to do a Cosmo style self test but here is a very quick check with few of these questions you can ask yourself to know if you are happy with your marketing database and how we at ReadyContacts can help you with … [...]
December 5th, 2008 at 3:47 am
[...] Another fellow blogger placed an interesting blog post on Attention B2B Marketing & Sales Pros – How Well Do You Know Harvey …Here’s a brief overviewEmail Append – Giving Your Dying Leads A New Purpose In Life · 10 Sources For Business Contact Data & B2B Lead Lists · Amazons Mechanical Turk – The New Destination For Intelligent Marketing Data Tasks? … [...]
December 5th, 2008 at 9:21 am
[...] Another fellow blogger added an interesting post on Amazons Mechanical Turk – The New Destination For Intelligent …Here’s a small excerptThe same goes for email verification and appending. There is some human intelligence required in most of these tasks to do them better. Does this mean there wont be room for ReadyContacts and other B2B data companies? … [...]
December 5th, 2008 at 3:38 pm
Ayman van Bregt is an internet and new media strategist in the Netherlands (Western Europe)
http://twitter.com/aymanvanbregt
December 6th, 2008 at 2:58 am
Hi,
This is very informative
Thanks
Rajesh
December 6th, 2008 at 1:18 am
[...] Another fellow blogger created an interesting post today on Attention B2B Marketing & Sales Pros – How Well Do You Know Harvey …Here’s a short outlineAttention B2B Marketing & Sales Pros – How Well Do You Know Harvey Sweeny? The Marketing Database Happiness Check – Are You Happy With Your Marketing Database? Email Append – Giving Your Dying Leads A New Purpose In Life … [...]
December 7th, 2008 at 4:41 am
Useful list. Just compiled: 'Top 75 blog posts on social media / marketing with Twitter' in case interested. Eamon – spotlightideas.co.uk
December 8th, 2008 at 2:41 am
This is great stuff – thanks for sharing. Would be wonderful, if you could add the European gurus as well (who I don't know unfortunately)
December 8th, 2008 at 8:10 am
Thanks for this list. I need to follow more of these folks. We have several thought-leaders and writers in the B2B space writing for our blog at http://www.koroberi.com/blog/. Follow me on twitter @dgtlpapercuts or subscribe for new posts.
December 8th, 2008 at 9:27 pm
Thanks for the tips. I work in the trade show display industry and will be sure to pass this information on to our clients. I'm sure they will find it yourself.
December 10th, 2008 at 12:10 am
[...] The rest is here: So I Finally Generated a Million Inbound Business Leads – Now What … [...]
December 10th, 2008 at 3:04 pm
I think this is great! Do you know how hard it is to find the right person at a company?
December 10th, 2008 at 5:13 pm
[...] Another fellow blogger added an interesting post today on So I Finally Generated a Million Inbound Business Leads – Now What …Here’s a small readingEmail Append – Giving Your Dying Leads A New Purpose In Life · 10 Sources For Business Contact Data & B2B Lead Lists · Amazons Mechanical Turk – The New Destination For Intelligent Marketing Data Tasks? December 2008 (6) … [...]
December 10th, 2008 at 5:23 pm
[...] Another fellow blogger put an intriguing blog post on So I Finally Generated a Million Inbound Business Leads – Now What …Here’s a quick excerptThe Marketing Database Happiness Check – Are You Happy With Your Marketing Database? Email Append – Giving Your Dying Leads A New Purpose In Life · 10 Sources For Business Contact Data & B2B Lead Lists … [...]
December 12th, 2008 at 12:28 am
Thanks for bringing this together – a nice list!
December 12th, 2008 at 7:18 am
Agreed, great list. Alexandra, you were asking about European gurus on twitter – I'd suggest http://twitter.com/smarketeer / Torsten Preissler – from Munich
December 12th, 2008 at 7:59 am
These may be good questions for marketing to ask about their CRM system but the real questions everyone should be asking about their CRM/SFA system are:
1. What deals has my CRM system helped my sales people close that they wouldn't have closed anyway?
2. How has my CRM reduced my cost of sales?
3. How has my CRM helped my sales people find new opportunities?
4. How has my CRM helped me shorten my sales process?
5. Are the forecasts generated by my CRM accurate enough to take to a board meeting or do they require intensive rework to get right?
Find the answer to these five questions and the answers to the questions in this post fall into place.
December 12th, 2008 at 10:17 am
[...] Another fellow blogger created an interesting post today on What Are Marketing Departments Cutting Due To Recession In The …Here’s a short outlineMarketing departments at all B2B companies are our customers. We love them all and strive hard everyday to come up with solutions to make them happy. As I have. [...]
December 13th, 2008 at 8:02 am
I guess I am late to the comment party, but I just spent my saturday morning going through all of these. This list is a great call, thanks for putting it together.
December 13th, 2008 at 8:37 am
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December 13th, 2008 at 8:38 am
[...] Author: Thomas J Schinske December 13, 2008 How To Turn Executive Assistants Into Gate Openers view story blog.readycontacts.com — The most common scenario in marketing a product to C-level executives is [...]
December 13th, 2008 at 4:42 pm
Ken, I agree. However, the focus on my post was mainly on the quality of data in the CRM system, how to monitor it and how to ensure its good/clean/complete which in turn drives the results which you highlight in your questions. The 5 questions you mention are the goal – the data is the means to it and keep the data clean may be the first step in reaching the goal.
December 13th, 2008 at 7:07 pm
[...] Another fellow blogger added an interesting post on The Social Media Marketing & Ad Sales Opportunity | ReadyContacts …Here’s a small excerptLists of ad agencies, lists of brand managers, lists of advertising managers and lists of online marketing managers will become central to social media companies who are looking to build their direct sales teams which will drive better … [...]
December 14th, 2008 at 1:30 am
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December 14th, 2008 at 3:33 am
Check out the 1 M user facebook app by http://www.ymedialabs.com
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[...] Another fellow blogger created an interesting post today on The Social Media Marketing & Ad Sales Opportunity | ReadyContacts …Here’s a short outlineSocial media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, [...]
December 15th, 2008 at 2:30 pm
Small Business needs to streamline operations and reduce the amount of unsold,dead-stock merchandise that is costing money to store and is increasing taxes on inventory. By reducing this inventory,businesses can restock on demand with current,fast selling merchandise. Avoid the liquidation companies as you will only get pennies on the dollar for your stock,bringing your total losses to almost 100% after taxes and other costs. A better avenue is to locate another business owner that wants this merchandise, as they can sell it rapidly in their market(ie: a South Florida merchant sells winter coats to a business up north.) The seller reaps a higher return over liquidation and the buyer gets a discount over purchasing from a vendor or factory for the same items.
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December 18th, 2008 at 3:30 am
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December 18th, 2008 at 7:16 am
I couldn't agree more. With the immense amount of data now available on the internet about companies and their executives, not doing any research and just blind-calling will surely deliver a disappointing ROI. Buyers today expect that service providers have done their homework and have an understanding about their needs. I am working with a client now that just does not see the value in the type of research and smart targeting that I believe is critical in today's market…..he just wants to have as many conversations as possible with as many people. We handle C-level appointment setting and lead generation for his firm, and I have expressed my belief that our results will not be optimal if we aren't calling companies that we know have a need they can fill and with decision makers who have a vested interest in having that need met.
December 28th, 2008 at 8:55 am
Hey Alexandra,
Not sure about the guru dimension.
Ok, It's true that my name is on the list, but it doesn't say that I'm actually 100% European
How can I help?
Koen De Witte
January 2nd, 2009 at 4:39 pm
i think you discuss some important subject. thank you for your efforts
January 5th, 2009 at 5:31 pm
If you are using a CRM, one way you can improve data quality is to make certain fields required, so that employees cannot save the record unless it is filled out. Most CRM's will allow you to do this. You can also just make sure that your records are getting categorized correctly and that you have appropriate categories so as to manage your data more efficiently. Think of your followup activities when you are deciding on your categories.
January 6th, 2009 at 5:06 am
Absolutely Darin. A bulk of the bad data problem comes from the sources whether they are entered by employees, come from inbound marketing channels etc. Having checks before they get into the CRM is crucial.
January 6th, 2009 at 8:32 am
Thanks for referencing my post, Neil!
Ardath
January 6th, 2009 at 8:03 am
[...] I Love Jigsaw. I Hate Jigsaw. | ReadyContacts Role-based B2B Contacts [...]
January 6th, 2009 at 2:34 pm
I agree. I'm split on how I feel about Jigsaw as well. It's like a necessary evil.
January 7th, 2009 at 10:54 pm
Purchasing opt-in lists to me is a necessary evil in some situations, but this seems more evil than necessary. Even leaving aside the list quality issues, it seems unethical on a fundamental level to be able to purchase lists that “participants” have no right of refusal.
January 8th, 2009 at 9:01 am
Great post, Neil.
I think Chris Uschan put it best in the comments to my original post: “you need to do what works for your company and if it's direct mail, mail away”.
I completely agree with that … I just think that what “works” will less and less be the outbound, direct mail.
January 8th, 2009 at 9:36 am
Thanks Rick.
I agree. Inbound is in and it will only gain ground and direct mail will continue to decline but it will still have some place. Perhaps a smaller one.
January 8th, 2009 at 4:00 pm
Jigsaw is the best available resource for business contact information period. There are third party “list-validation” services in the market, and I have written reports from them stating that overall review shows mid 80% accuracy with a list of 1600 names. In addition, if you do buy this data and find bad info, you can note that in the database and get your money back or get another lead. Anyone else doing that.
It is never going to be able to make a 100% perfect list, especially in this environment of layoffs of over 500,000 in November alone. As far as ethics, everyone that hands out a business card gave that information to the public domain as far as I am concerned. After 20+ years in sales, I have never had someone hand me their card and say, keep it private. Never. Come on.
January 9th, 2009 at 1:34 pm
Miles, your points are valid, but Jigsaw is barely 50% accurate and I have seen enough examples of this. Its not about the money but about the time that is wasted. Again, like I said Jigsaw has done something truly amazing but they have yet to perfect the model and there is a lot of bad quality that is not a good use of sales team's time.
There are company like ReadyContacts, Reachforce, Catapult Profiling and others that will guarantee your 100% accuracy of contacts and most importantly deliver role-based contacts that are way more relevant than just titles.
I think all sorts of sources of leads like Hoovers, Jigsaw, ReadyContacts, Catapult, InfoUSA and others are valid but each of them have their own pros and cons. I think its all about quality and not quantity though – getting 5000 names is less effective than 500 role-based decision makers. Every organization must decide what is more valuable for them: quality, accuracy, price and role-based identification.
January 9th, 2009 at 1:38 pm
Exactly. I think the model is innovative but its like selling contacts that are uploaded by someone on a bulk basis .. may be from the company's internal directory. How else can you get Security Guard kind of contacts. These are all added in bulk and may not be valid for B2B marketers.
I am looking forward to Jigsaw evolving their model to address some these problems. I am sure / hope they do.
January 13th, 2009 at 3:48 am
Hey i have one more to add (Tangence). I used it from free trial
(http://www.tangence.com/landing/offer/free-samp...)
and they have more then 90% accurate data.
enjoy….
January 14th, 2009 at 12:37 am
I've never seen so many commenters disagreeing with a Hubspot post before. It's kind of funny.
Direct mail isn't dying, there is simply more ways to engage consumers. Sure, mailings are plagued with problems but so are email and inbound marketing tactics. They all have their fair share of issues.
And Hubspot's comment about direct mail being expensive is laughable. I have spent a year of my time and effort learning how to do inbound marketing as well several thousand dollars. I've bought books attended seminars and webinars, listened to podcasts, read emails and blogs. And inbound marketing is something that constantly changes so you have to keep learning. But it's all part of my arsenal.
It's like you said “Different marketing tools for different situations.”
January 14th, 2009 at 1:01 am
Thanks for the breakdown. I'd also like to see some info on renting versus buying lists.
January 14th, 2009 at 5:35 am
Yes it does seem from the comments that direct mail is not dead yet for sure. Companies like Dell are making the most of inbound marketing as well as social media in their strategy but I still get a direct mail catalog or specs for a new line of products once a month so direct mail is also still an important part of their mix. Inbound marketing is smart and effective for a lot of businesses so I have no doubt it will continue to gain momentum but outbound is not likely to be wiped out completely any time soon.
January 14th, 2009 at 5:59 am
Very interesting post. I believe much of the problem is the static nature that most organizations have about contact information. The investment to gain a new contact is often viewed as a one time cost, or capital investment, rather than a recurring cost or operating investment. If you take the ongoing approach and put in place ongoing or at least periodic data cleansing programs and activities, then you have to understand that the cost per contact will increase as well, and the profitability per contact will be reduced, unless, of course you can sell more product or service, or show that satisfaction or retention is improved. Very interesting idea. I can imagine that there are certain circumstances where it is actually not a good idea to clear your database (e.g., low cost of acquiring new contacts or very commoditized products and services, or no additional products or services to upsell).
Alden Cushman
SiriusDecisions
January 15th, 2009 at 5:12 am
At the time of financial crises we need to come together united and try to solve the problems which are responsible for such a hazard. We need to overcome it. It is meant to bring calm to the population and markets and display government strength and stability.
January 15th, 2009 at 7:50 pm
Nice list! – I'm the Director of SEM at KoMarketing Associates, B2B SEO, PPC & Social Media. Connect and say hello anytime! – http://twitter.com/dedmond29
January 18th, 2009 at 12:40 pm
Neil, that's a terrific idea to build landing pages on your website that target specific veticals. I checked out your computer networking vertical LP and it makes a lot of sense. Good work.
January 19th, 2009 at 1:47 am
Thanks Geoff. It also works as a reference for the message we use while calling prospects within this vertical to see if we may be able to help them in a similar way to past customers we have worked with in these verticals.
January 19th, 2009 at 12:15 am
[...] B2B Twitterati – A solid list of B2B Marketing & Lead Generation Twitterers courtesy of the Ready Contacts [...]
January 19th, 2009 at 10:55 pm
At the time of financial crises we need to come together united and try to solve the problems which are responsible for such a hazard. We need to overcome it. It is meant to bring calm to the population and markets and display government strength and stability.
January 21st, 2009 at 6:19 am
Neil, I very much agree with your post. Your comment on standardization and normalization is key, if you are looking to do anything that relies on the data – lead scoring, personalization, lead routing, segmentation – and your data has 5 different ways of writing a country name, a title (V.P, Vice Pres, etc), or an industry, it will be virtually impossible to use that data to build the rule on top of.
Thanks for emphasizing this key point.
January 21st, 2009 at 9:30 pm
Hey, thanks for this blog post. I believe that everyone who is involved in business should learn to adapt all your points. I have been working with mortgage leads for some time now, and it’s very important for me to adapt a good lead management system, especially lead nurturing. This is how I can make sure that a huge percentage of my leads are sales ready.
January 25th, 2009 at 9:59 am
I agree. Blind-calling is a sure way fail. That's why the role of pre-call planning done by lead developmet/marketing is so important. Outside sales reps need to “bless” a list of leads – so that the inside sales guy can feel as ease calling with the knowledge that any of these targets would be welcomed as new opportunities. Then it's easier to set appoitments.
January 26th, 2009 at 5:29 pm
[...] Go here to see the original: Enterprise Software Development Marketing Data – Go Role Based … [...]
January 28th, 2009 at 4:47 am
Neil, thanks for 'keeping it real' regarding business contact lists.
I personally feel, the contacts you build yourself are the best
but if we do need a huge 'ready to go' business list then,
we must be willing to pay for it. It's about quality and value
not volume and cheapness. Thinking long term profits
and not short term savings.
http://www.celinehoran.com/Blog
January 31st, 2009 at 3:29 pm
nice article! nice site. you're in my rss feed now
keep it up
February 1st, 2009 at 1:08 am
[...] Another fellow blogger put an intriguing blog post on Cheap Lists Deliver Rich Results! â
February 2nd, 2009 at 10:49 am
nice article! nice site. you're in my rss feed now
keep it up
February 5th, 2009 at 8:47 pm
I would also try NetProspex.com. They are sort of like Jigsaw but I have had much lower email bounces from their data.
February 6th, 2009 at 6:43 am
Thanks! A real service to us B2B marketing agency types.
February 9th, 2009 at 11:31 am
As much as possible companies and contacts should be associated with primary identifers or some sort of identification number. We should all have these within our own databases, but it would be great when we buy/rent data, especially from a repeat source, that it always came with an ID to make it easy to match. To do this, you would initially follow the same steps as outlined in this blog post in order to do the matching and make sure to create a one-to-many table in your database that held the matched primary identifers. Unfortunately not many sources provide primary IDs with their data. Perhaps it's something that marketers will also push for in 2009.
February 10th, 2009 at 7:15 am
It is a strange idea.
February 12th, 2009 at 12:39 pm
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February 13th, 2009 at 2:50 am
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February 17th, 2009 at 7:55 am
[...] vaibhav put an intriguing blog post on Outbound Lead Generation & The Role Of Rich Data | ReadyContacts …Here’s a quick excerptRich Data is list of contacts and profiled accounts that help you understand who are your critical decision makers and influencers at your target accounts along with key sales intelligence details at the account. Rich Data ensures that … [...]
February 18th, 2009 at 11:13 pm
[...] Neil created an interesting post today on Building A Custom B2B Lead List The Ridiculously Simple Way With …Here’s a short outlineB2B Lead Generation Articles, Tips & Advice from ReadyContacts team. [...]
February 20th, 2009 at 2:55 pm
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SixChannels has an expertise in Custom business lists for any industry vertical and consumer lists for any zip or SIC codes for your specific targeted database through the world. These lists provide complete marketing information including telephone number, verified email address, Company revenue, and no. of Employees. We can help you and your customers reach out to Finance, Travel, Hospitality, Software, Construction and other industry and hence expanding your market reach.
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February 21st, 2009 at 10:42 am
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February 24th, 2009 at 1:14 pm
I tweet B2B:
dougkessler
March 3rd, 2009 at 11:53 am
Email autoresponders are a must have marketing tool for any website. Really makes followup a simpler task.
March 5th, 2009 at 1:56 am
This is also about Direct Mail Marketing. Your info are awesome. Here goes mine.
A simple internet search will give you results for thousands of direct mail marketing firms. After checking some of the sites, you will realize that most of them are generally the same, but, their prices and quality can vary.
With email marketing gaining massive popularity, customers are curious about the benefits and features of direct mail marketing, in comparison. You may even be considering switching over to email marketing from direct mail marketing. After all, you can’t beat the cost.
Direct mail marketing is a way for companies to connect with potential customers and market their products and services. Most direct marketing solutions firms have pre compiled mailing lists that they can sell to you.
March 5th, 2009 at 3:57 am
@espdirect the use of email marketing is extremely widespread and the lower costs are undoubtedly why it remains so popular. However surveys have shown a downward trend for email marketing as marketing automation and lead nurturing applications are gaining momentum. Products like Nurture which offer a lower cost on demand lead nurturing solution are likely to gain in popularity since they have an edge over traditional email technology and are becoming just as affordable.
March 5th, 2009 at 12:55 pm
[...] Tom makes (read from Mike Dampmhoux’s tweet) links back to the post I wrote yesterday titled Outsourcing Inside Sales – How Much Can You Save? which highlights how you can leverage vendors to optimize what your inside sales team delivers. Tom [...]
March 5th, 2009 at 10:39 pm
Call me old fashioned but I think your own marketing and inside sales team are the best bet for creating and qualifying leads (if they have the right tools). You can get the right information to your own employees at the right time, with Sales 2.0 technology. We've proven it for 250+ customers.
March 6th, 2009 at 3:20 am
I personally consider the most effective geomarketing based database. You did not specify why?
March 6th, 2009 at 4:54 am
I agree Marc, technology like SalesView puts sales intelligence and important data at the finger tips of inside sales reps and helps them be better prepared while going after accounts or decision makers. However, if the inside sales reps were to spend their own time gathering that intelligence themselves, it wouldn't be the best use of their time. Internal marketing teams are undoubtedly great to have when it comes to creating and qualifying leads.
March 6th, 2009 at 5:25 am
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March 6th, 2009 at 5:25 am
@kapologisztika geomarketing based databases would be effective especially given you're in the logistics segment. My point was having the right target accounts with the right decision makers, right contact information and right data or intelligence will increase the results and make the process of acquiring customers more efficient.
March 6th, 2009 at 7:09 am
[...] Neil put an intriguing blog post on Outsourcing Inside Sales – How Much Can You Save? | ReadyContacts …Here’s a quick excerptIt’s possible to contract activities like lead list building, phone based lead verification and lead qualification on “pay per delivery” model at a lower monthly spend than recruiting a full time tele-sales representative for these … [...]
March 7th, 2009 at 3:55 pm
[...] Neil created an interesting post today on IDC Says & We Agree At The Sales 2.0 Conference 2009 …Here’s a short outlineActivities such as lead list building and lead qualification can easily be contracted on a pay for delivery model which is far more cost effective needless to say also helps ensure your sales rep’s focus is on converting leads into … [...]
March 7th, 2009 at 6:47 pm
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March 7th, 2009 at 6:50 pm
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March 9th, 2009 at 10:15 am
[...] Neil put an intriguing blog post on 20 Sources For Acquiring & Building Targeted B2B Email Lead Lists …Here’s a quick excerptFor example a custom target list building service service such as ReadyContacts or Reachforce offers a different value proposition in terms of highly customized role-based lists built fresh as per your specific needs versus subscribing … [...]
March 11th, 2009 at 4:53 am
Bad data is not only misleading, but could also compromise the bond between one's business and his respective clients. What's sad is that a simple misstep could lead to irrevocable damages, that's why general precaution and a well-rounded sense of the product or service you are using is a must at all times.
March 15th, 2009 at 2:27 pm
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March 16th, 2009 at 10:09 am
[...] Neil put an intriguing blog post on List Building- Targeting Major Software Accounts Leads …Here’s a quick excerptB2B Lead Generation Articles, Tips & Advice from ReadyContacts team. [...]
March 17th, 2009 at 1:17 pm
[...] For more on data cleansing best practices download a free copy of 7 Tips To Healthy CRM Data – CRM Data Management, Cleansing & Enrichment Best Practices [...]
March 17th, 2009 at 4:19 pm
[...] post: Solutions Applications For Salesforce CRM Data Cleansing [...]
March 17th, 2009 at 4:52 pm
[...] Neil created an interesting post today on Solutions & Applications For Salesforce CRM Data Cleansing …Here’s a short outlineList Building- Targeting Major Software Accounts Leads · 20 Sources For Acquiring & Building Targeted B2B Email Lead Lists · IDC Says & We Agree At The Sales 2.0 Conference 2009 · Outsourcing Inside Sales – How Much Can You Save? … [...]
March 18th, 2009 at 9:13 am
[...] Neil placed an observative post today on Building Business Contacts & Leads Lists In Healthcare Companies …Here’s a quick excerptWhen it comes to building a database of healthcare leads and decision makers a custom list building approach is perhaps one of the best sources and well worth the time or money you invest in building it. Depending on the organization … [...]
March 18th, 2009 at 12:47 pm
[...] For more on data cleansing best practices download a free copy of 7 Tips To Healthy CRM Data – CRM Data Management, Cleansing & Enrichment Best Practices [...]
March 18th, 2009 at 1:17 pm
[...] Neil placed an observative post today on Migrating Your CRM Data? This Could Be Good Time For Data …Here’s a quick excerptSolutions & Applications For Salesforce CRM Data Cleansing · List Building- Targeting Major Software Accounts Leads · 20 Sources For Acquiring & Building Targeted B2B Email Lead Lists · IDC Says & We Agree At The Sales 2.0 Conference … [...]
March 19th, 2009 at 9:58 am
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March 19th, 2009 at 11:06 am
[...] Neil placed an interesting blog post on Lead Funnels Need Lead Filters | ReadyContacts Role-based B2B ContactsHere’s a brief overviewThe last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways … List Building- Targeting Major Software Accounts Leads · 20 Sources For Acquiring & Building Targeted B2B Email Lead Lists · IDC Says & We Agree At The Sales 2.0 Conference 2009 · Outsourcing Inside Sales – How Much Can You Save? … [...]
March 20th, 2009 at 9:40 am
[...] Neil placed an interesting blog post on B2B Marketing Data Forecast – Blog, Twitter & Linkedin Info A …Here’s a brief overviewBuilding Business Contacts & Leads Lists In Healthcare Companies · Solutions & Applications For Salesforce CRM Data Cleansing · List Building- Targeting Major Software Accounts Leads · March 2009 (11); February 2009 (2) … [...]
March 20th, 2009 at 1:49 pm
[...] Neil added an interesting post on List Building- Targeting Major Software Accounts LeadsHere’s a small excerptFrom our experience in lead list building within this segment, we know information technology or software organization within large companies like the fortune 500 are vast and often spread across different locations. … [...]
March 21st, 2009 at 7:49 am
Great post. We've found some initial success using LinkedIn to reach out to executives, and I agree its important to use whatever channels you can. Some of this will likely be a short-term effect; as participation in social networks continue to grow at the executive level, we'll likely see the same crowding out effects of too many marketers trying to reach the same people. But early adopters should be able to to make valuable headway in the meantime. And certainly we should all be adding social media contact details to our databases; that should be a given by now.
March 23rd, 2009 at 8:34 am
[...] Salesforce Annnounces Twitter App – Read this post on the Znet blog and it confirms one of the new year predictions we made in January and validates what we have been talking about in some of the earlier posts B2B Marketing Data Forecast – Blog, Twitter & Linkedin Info A Standard Data Field . [...]
March 23rd, 2009 at 11:17 am
Hi Neil,
Great ideas. I'd stipulate that it's a lot less confrontational and obligatory for an executive to exchange thoughts quickly via a Twitter DM or a LinkedIn email or to post/answer a comment on a blog. Cold sales calls are interruptions, they usually turn into a Q&A so the salesperson can figure out how to sell to you.
With online interactions, they have the ability to decline to reply easily. They aren't committing themselves to anything with a simple exchange and they can participate when they have time to do so. But, marketers and salespeople can learn a lot if they pay close attention to what these exchanges reveal. The tricky part is in how they use that information. There's a fine line between being attentive or being seen as a “stalker.” The art of conversation seems to be supplanted by self-focus in a lot of cases.
There's another thing I find interesting, as well. When I receive an in-system email from LinkedIn, I'm more likely to pay attention as the person is part of my network. Sometimes they're random people who belong to the groups I'm in, but often it's a request for helpful insights where I can contribute value. Same thing when I comment on a blog I read (yep, like now).
What do you think?
March 23rd, 2009 at 10:19 am
[...] Neil placed an interesting blog post on Salesforce Announces Twitter App – Account Intelligence Data Just …Here’s a brief overviewsales contact marketing b2b Data Cleansing CRM Data lists business list building decision makers Contacts inbound lead qualification Hoovers Lead Qualification databases database lead ReadyContacts b2b marketing CRM Jigsaw crm data … [...]
March 23rd, 2009 at 1:08 pm
Thanks Ardath,
You brought some really great points here. Twitter DM and Linkedin are less intrusive for the reasons you mentioned. The fact that Salesforce has now added a Twitter app confirms what you mentioned about it being able to keep an eye on the exchanges and use that knowledge (without seeming like a stalker). Perhaps over time if these channels get over crowded with information, we'll start reacting to them the way we do with phone and email but we'll have to wait and see about that. For now it seems non intrusive and a good way to connect.
March 23rd, 2009 at 1:11 pm
Thanks Rob. Its true that these could go the same way as email and phone calls if they get crowded and only time will tell if these networks remain as popular as they are now.
March 24th, 2009 at 10:48 am
[...] Neil placed an interesting blog post on Bad Times Call For Good Sales Account Profiling | ReadyContacts …Here’s a brief overviewSales account profiling or building detailed first hand intelligence on target accounts can really give the inside sales team the kind of ammo they need to alter their message and sales pitch based on what they know about the account, … [...]
March 24th, 2009 at 2:55 pm
I would have to agree that there are these are all pretty good resources for building your own targeted B2B email lists. However, this will take a good deal of time and if you are ready to get started with your campaign you might want to considera plan to buy email lists to get you started.
March 24th, 2009 at 7:04 pm
I absolutely agree on the need for more serious account profiling (and better practices in bad times generally). I would also suggest that, especially with the most strategic accounts, that marketing folks get directly involved in the profiling process so they can provide much more tailored marketing support for strategic account development. All this enables more of a “solutions approach” where sales can talk more about business challenge and potential solutions rather than just pitching products — which won't work well these days even with the more qualified prospects.
March 24th, 2009 at 8:33 pm
Great comparison of the pros & cons of two great data sources with two very different (but ultimately complimentary) content creation models — editorial vs. technology.
So which do you choose? How about BOTH? Our approach is to aggregate the best-in-class data sources within your CRM rather than having sales & marketing professionals evaluate all of the potential data sources out there and make tough decisions based on their strengths & weaknesses.
You guys deal in data every day so I'd be very interested in your feedback. What other data sources do you or your clients regularly use?
http://www.insideview.com/DEMO
March 24th, 2009 at 8:41 pm
Great comparison of the pros & cons of two great data sources with two very different user-generated content (UGC) models.
Especially in the case of Jigsaw vs. LinkedIn, I would say the answer is BOTH! LinkedIn has no out-of-pocket costs (only cost is time, which you shouldn't dismiss) so it should definitely supplement your prospecting & research efforts. As for Jigsaw, it is hands-down the best source for contact details (email and direct phone.) Which is why we partner with them.
So why choose? I would say, you don't have to… you can have BOTH. Our whole approach is to aggregate all of the best-in-class business & contact data sources rather than having to evaluate all of all these data sources for yourself and then tough decisions based on their strengths & weaknesses (and your budget.) We also think that those of you using CRM shouldn't have to ever leave CRM just to find company info and contact details — we deliver all of the information directly into your Accounts, Leads, Contacts, and Opportunities.
You guys deal in data every day so I'd be very interested in your feedback. I noticed ActiveContacts listed above which I wasn't previously aware of. What other data sources do you or your clients regularly use?
http://www.insideview.com/DEMO
March 25th, 2009 at 4:53 am
2 things came to mind when I read this post…
First, I completely agree with account profiling as an inside sales strategy. Second, no decision maker in this market is going to sit on the phone with an inside sales rep and allow them to ask the kind of open ended questions listed above. They just don't have the time anymore to invest in those kinds of conversations no matter how much we want them to.
So, what is the answer?
Account profiling as pre-call planning. Know the answers to the questions before you make the call. Teach your inside sales reps how to use the data at their disposal to form the foundation of the conversation before they pick up the phone. Create a Playbook for them with various scenarios around market drivers, give them the buyer personas that you are targeting with enough detail to understand what is probably happening in that person's world right now. Craft voicemail messages, elevator pitches and benefit statements for each buyer persona. Arm them with the tools for an intelligent buyer conversation not for a seller conversation.
Net/net – account profiling is a big YES but with the responsibility for the conversation on the side of the seller not the buyer.
March 25th, 2009 at 8:02 am
Trish I agree pre-call planning is important and as an inside sales person you need to know the answers to the questions before you make the call. The point here is do you really want your inside sales team to spend their time doing the pre-call research or do you want them to focus their time on calls connecting with the buyers? For example, if an inside sales person had account profiles delivered to them which clearly state whether the account has held budget for the product they are about to pitch, they wouldn't have to spend time going after those.
March 25th, 2009 at 8:04 am
Completely Rob. If marketing can get involved with the profiling process it leaves inside sales to focus on connecting with more qualified prospects and selling.
March 27th, 2009 at 7:30 am
This site is good and great and thanks to disqus. Keep up the good work
March 28th, 2009 at 1:43 am
Hi,
You brought some really great points here. Twitter DM and Linkedin are less intrusive for the reasons you mentioned. The fact that Salesforce has now added a Twitter app confirms what you mentioned about it being able to keep an eye on the exchanges and use that knowledge (without seeming like a stalker). Perhaps over time if these channels get over crowded with information, we’ll start reacting to them the way we do with phone and email but we’ll have to wait and see about that. For now it seems non intrusive and a good way to connect.
1300 phone numbers
March 29th, 2009 at 9:05 am
thanks will also take a look at this one
March 30th, 2009 at 12:08 pm
Disqus also Connected with a large discussion community………………… : )
April 1st, 2009 at 4:49 am
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Joannah
http://myscones.com
April 1st, 2009 at 9:52 am
we love recieving a direct message on Linkedin, a comment posted to our blog or a tweet from one of our Twitter followers. I’m sure when phones were still new, executives were happy to answer calls but times have changed and more often than not, they aren’t always excited about incoming phone calls.
Sell Digital Products
April 1st, 2009 at 11:58 pm
TMS Factory launched the first mobile barcode widgets for mobile marketing and mobile advertising media, they provide api, video banners, 2d and 3d barcodes.
Mobile Marketing your product and service to mobile phones, visit us at http://www.tmsfactory.com
April 2nd, 2009 at 12:36 pm
Right on, Neil. @nix's comment was really interesting. We DO love to get DMs on twitter whereas we have learnt to ignore emails and phone calls. There is a thin line though between DMs that will keep us interested/excited and when too many/irrelevant ones will turn us off.
But twitter and LinkedIn are definitely set to evolve as a personalized reachout channel with much less noise than email and phone calls.
April 3rd, 2009 at 10:06 am
Great list. Please add @B2BOnlineMktg – I'm the VP, Marketing at Business.com, covering B2B online marketing
April 3rd, 2009 at 10:09 am
[...] Neil placed an observative post today on Building A Custom Business Contacts List Just Took On A New Spin …Here’s a quick excerptB2B Lead Generation Articles, Tips & Advice from ReadyContacts team. [...]
April 4th, 2009 at 11:43 pm
not everything cheap is bad..
April 5th, 2009 at 8:25 am
Thanks for this good article.
Can you suggest a tool for partners management?
April 6th, 2009 at 12:28 am
thank you for information. it's useful for me
April 6th, 2009 at 9:37 am
thank you for interesting idea))
April 6th, 2009 at 10:37 am
A new improved version of the duplicate contact trigger is the Duplicate Contact Blocker Its a free, customizable and easy to use solution for preventing duplicate contacts from being created. Check it out here: https://sites.secure.force.com/appexchange/list...
April 6th, 2009 at 2:45 pm
A pertinent and relevant email or phone call from an unknown would fall outside of the realm of spam in my book. But admittedly, that's my personal preference, being a marketer – and not everyone views “solicitation” in the same rosy light.
But from my perspective, it's merely an attempt to make an introduction, and if it's done right (well targeted, and/or customized for ME), it's not intrusive, nuisance or any other derogatory word associated with spam.
I don't dispute the value in permission-based marketing, and that it's largely a best practice to appease clients and prevent liabilities… but from where I sit, there's a fundamental danger in putting the “permission-based blinders” on; if you only target folks who already know you (and have given you permission to keep in touch) how do you ever get net-new suspects/prospects into the top of your funnel?
Do you rely on traditional media, advertising, word-of-mouth and the blogosphere alone to position yourself in the category, hoping the right kind of people are finding you and reaching out?
If you can systematically target those folks you feel are potentially good fits and tailor a message to them, you have a huge opportunity to invite more folks into your permission-based lists – or if your initial call/email hits the mark and resonates – somewhere even further down the funnel. But again, as you've stated, it has to be done right – otherwise, in the eyes of the recipient, it's just spam.
April 6th, 2009 at 3:23 pm
Excellent blog. I'm constantly reinforcing the need for targeted lists and quality content to improve an email program. Unfortunately more businesses have gone the route of mass sending because its easier.
I wrote a blog in January about this very topic! http://blog.emaildirect.com/index/2009/01/circu...
There's value in spending the time to do things the right way…and that value does come in the way of $$. Targeting generates a higher ROI.
Kristine Dobson
VP Business Development
http://www.EmailDirect.com
April 7th, 2009 at 5:34 am
@sthornton thats great perspective on this topic. I agree there is a lot more to what should be considered or treated as spam than just who its from and relying only on those in your permission list like you said keeps you from exploring new opportunities. As someone else pointed out to me on Twitter, sending emails too frequently can also be considered spam, sending emails long after building the permission based list can also be looked at as spam.
April 7th, 2009 at 5:41 am
Thanks Kristine, knowing the exact roles of those on target lists and how they will perceive the emails is critical. Your blog post is a great example of how perception of the receiver can be positive or even damaged by how the email program is planned.
April 7th, 2009 at 6:35 pm
I appreciate the open nature of this conversation. Isn't Beauty is in the Eye of the Beholder after all?
It is so refreshing to hear your thoughtful opinion expressed regarding relevance's value in determining the legitimacy of UCE.
The hyperbole from the “Opt In or Repent Sinner” that emanates from the permission based cult followers is mind numbing at times. There is a place for UCE especially when it is delivered to the right audience with clear subject lines, honest value propositions in the offer, clear sender ID, and rigorous opt out management.
It is interesting to me that you still needed to hold your nose a little before braving the facts. But to your credit, logic and reason seems to be worth the risk of offending the powers that be.
April 8th, 2009 at 4:20 am
Excellent !
Hope the companies can understand the vale of data base : )
April 8th, 2009 at 7:35 am
Neil: Enjoyed your thoughtful discussion of a common dilemma. One distinction that I've found useful is the “third party referall”;commercial messages that immediately acknowledge my subscription to a B2B publication, attendance at a trade show , or membership in an industry association tells me that there may be value here, or at the very least, that the marketers have done their homework. I don't object to receiving these emails, and I believe that it's an acceptable practice to send them out, providing you can document a likely business relationship.
April 8th, 2009 at 8:55 am
Thanks Bill. “Third party referral” is useful. I've had some feedback for this discussion on twitter etc where some believe the CAN-SPAM law states you cant contact a company you have had no prior business relationship with before so everyone should work within these limits period. While I completely respect that … there is a lot of good feedback on how someone can connect with a completely new company by being careful not to “spam” them and giving them clear “opt out” options within the message body.
April 9th, 2009 at 6:38 am
Yup ! its too important : )
April 11th, 2009 at 2:12 am
Especially in the case of Jigsaw vs. LinkedIn, I would say the answer is BOTH! LinkedIn has no out-of-pocket costs (only cost is time, which you shouldn't dismiss) so it should definitely supplement your prospecting & research efforts. As for Jigsaw, it is hands-down the best source for contact details (email and direct phone.) Which is why we partner with them.
April 14th, 2009 at 9:33 pm
A good marketer will know when the cycle has to leave the old customer and shift to new target markets. None the less, it is a wise choice to never burn bridges. That is what I think anyway. Hopefully it added some insight. Thanks for letting me share it.
April 15th, 2009 at 8:04 pm
All these are very germane points regarding marketing database operations management. I would caution on one front. Each of the recommendations above must be made part of an overarching methodology of operations. There may be a natural tendency to carry out the steps above in an ad hoc manner rather than systematically in exchange for which there is no gain in momentum. The database marketing operation will therefore remain a side show rather than a driving force for change in marketing ops.
April 16th, 2009 at 6:27 am
[...] Neil put an intriguing blog post on Marketing Database Providers Vs Marketing Data Solution Partners …Here’s a quick excerptThese include list providers, rented list providers, database subscription services or off the shelf data which a company can simply buy and use if it can fulfil a requirement well. It’s by no means a bad option and can be very cost … Marketing data solutions partners work with the company to understand specific data requirements and work towards building and maintaing the company database on an on-going basis. Rather than selling data that has been gathered before, … [...]
April 16th, 2009 at 5:06 pm
This post, as well as the first comment, speak in very general terms about retaining current customers vs. seeking out new ones. Businesses do not have the luxury of doing one or the other. Obviously, a happy medium must be found. But the key is, what resources are used to retain customers, and what resources are used to seek out the new ones? This is where specific strategy comes in. It costs a LOT more money to seek out the new customer, to entice him to buy, to win his confidence to buy again. You've already done this with your current customer – he doesn't need to be convinced. However, if he sees that you are giving away special promotions and deals to new customers, when the old customers are not eligible, he WILL feel unappreciated, and he WILL take his business elsewhere. Customer retention does not have to be costly, certainly not as costly as finding new customers. It's about the little things – providing a consistently excellent customer experience, remembering the customer's name and preferences, communicating interesting, useful information to the customer. This is what customers seek. If you show this kind of love to your current customers, THEY will then spread the word to their friends and colleagues, and THEY will bring you your new customers.
April 17th, 2009 at 10:11 am
[...] Neil placed an interesting blog post on The Best Things In Life Are Free Except Quality B2B Marketing Data …Here’s a brief overviewJust as much as reaching out to the right people within organizations can help build relationships, reaching out to the wrong people can help damage your company’s repution and ruin those chances of building those strong relationships. … So if you stumble on the fortune of what seems to be a great list from the outside which hasn’t cost a dime, be skeptical first, examine it carefully, determine if it’s really as good as it seems and if it is, I suggest you go buy a … [...]
April 20th, 2009 at 8:19 pm
Great point, Neil. I used to work for a company that sold to big tech firms, and our office director was constantly adding value to sales by making connections with the executive admns which brought us great intelligence gathering and insight on both the executives in question as well as the companies more generally. And it was a huge help in getting onto the execs' calendars. This is another case where doing “the right thing” in terms of just being decent and human can also pay off quite substantially on the sales side.
April 21st, 2009 at 8:39 am
Thanks Rob. It's true “doing the right thing” can pay off on the sales side as you put it. While many sales people try and fight their way through PA's, working with them often works much better.
April 23rd, 2009 at 7:10 pm
Indeed. Larger the list, the better.
I organize a email campaign with a prospect list of size 50,000 and the campaign generates some 600 inquiries. Do you think sending mails only to those 600 would have produced 100% result?
April 24th, 2009 at 3:57 am
Nice and informational post. One thing i am sure is that, many times bigger is no matter really better, many times quality pays more to you, rather than quantity.
April 24th, 2009 at 5:40 am
@prakash it's good to see that focusing quantity has worked for you. Till date I have yet to come across a marketer who has achieved 100% results through an email campaign. If you could identify 600 from your database where you were 100% they would be interested….why would you send out an email campaign to them in the first place? You have qualified leads which you can directly sell to. You seem to be missing the point…. but I take it that you believe it doesn't matter how many contacts you had to go through to get the 600 inquiries as long as you get your results
April 28th, 2009 at 10:32 am
[...] Neil put an intriguing blog post on How To Un-Complicate BtoB List Building – Targeting Manufacturing …Here’s a quick excerptB2B Lead Generation Articles, Tips & Advice from ReadyContacts team. [...]
April 29th, 2009 at 7:46 am
Outsourcing is really helpful on company's nowadays
April 29th, 2009 at 11:29 am
[...] Neil created an interesting post today on How Good Data Turbo Charges Lead Generation: An Interview with …Here’s a short outlineHow Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman · How To Un-Complicate BtoB List Building – Targeting Manufacturing Decision Makers & Buyers · B2B List Building- Have A Foot In The Door? … [...]
April 29th, 2009 at 10:14 pm
Great interview, thanks!
May 2nd, 2009 at 2:55 am
[...] [...]
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May 5th, 2009 at 6:34 am
hi,
Very nice to visit your blog and found very interesting. I also have an site http://www.jazdchemicals.com, which is a free online B2B business directory for Sales Solution with Guaranteed Results for chemical businesses..I Want that You will give me a link on your blog and I will do the same for you.
Thank you
Eric Melin
May 6th, 2009 at 1:22 pm
This is at the core of a good demand generation campaign. You really need to clearly understand your decision makers and in case of enterprise systems, a little hard work to find all the right contacts, instead of pulling from some ready-made-so-called-accurate database, will go a long way in changing the fate of your campaigns. The SAP Business Contacts requirement is a huge one and feeds a large number of businesses – you just need to make sure you build a list of SAP contacts that are most relevant to your products and offering.
May 7th, 2009 at 10:28 am
[...] Go here to read the rest: Know Your SAP Business Contacts | ReadyContacts Role-based B2B … [...]
May 7th, 2009 at 10:30 pm
once again you have outdone yourself. The information that you provide is immensely helpful!
May 11th, 2009 at 3:15 pm
Great interview, Neil & Mike. Its really critical for marketers to keep questioning the quality of their data and the results of this would be evident in their campaign results. Good data = good results, bad data = bad results!
May 12th, 2009 at 10:27 am
Thanks Mikey…completely with you on this one!
May 13th, 2009 at 5:30 pm
i would like to learn more…we have 2.5k records in salesforce and another 3k we would like to import once we verify and clean the data……and we need to verify all email address….thanks!!
May 15th, 2009 at 9:22 am
Hi Jason:
It was good talking to you yesterday. Looking forward to connecting early next week.
May 15th, 2009 at 10:26 pm
If you are starting up a new business, then marketing and advertising can seem almost like a foreign concept to you. It is never easy to find a marketing technique for your service or product that your business is trying to sell as what works for one business will not necessarily work for another.
In today’s market there are many options available such as flyers, newspaper advertisements, infomercials, as well as many other forms of advertising that are extremely expensive and might not be right for your business. However, one type of marketing that has proven results is direct mail marketing.
May 18th, 2009 at 9:21 am
[...] the original: How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interac… 18 May 09 | [...]
May 18th, 2009 at 11:21 pm
[...] Neil put an intriguing blog post on Inside Sales Tips – How To Improve Your Connect Rate Through Good …Here’s a quick excerptSimply connecting to a name on a list isn’t real connectivity if that person is not the right person to talk to. With connect rates on phones being such a barrier to productivity especially with B2B inside sales and teleprospecting, it’s important to have … Having worked with several inside sales teams and building very specific role based customized lists, we’ve seen more than 33% of a sales persons time can be spend in finding the right decision makers to speak to. … [...]
May 19th, 2009 at 8:17 am
[...] Good Data Turbo Charges Lead Generation [...]
May 19th, 2009 at 2:13 pm
I don't think DMM is dead by any means, but the email version is definitely taking over. What are some good strategies to use to make sure your diract market email doesn't get pushed to the spam folder?
May 20th, 2009 at 3:35 am
Nice quiz! I got 8 out of 8
May 21st, 2009 at 12:38 pm
Thats awesome, Beiruta.
May 21st, 2009 at 12:39 pm
True. The challenge of ensuring your emails don't go into spam folders is a big one – with lots of moving parts to the solution. We will cover this in a separate post very soon.
May 22nd, 2009 at 4:57 am
great post here thanks for sharing
June 11th, 2009 at 6:59 pm
Trade: Stale cheeseburger for an add to the list:
@benlanders
June 17th, 2009 at 4:19 pm
Valibhav,
The value of Conversations in a B-B sales environment is beginning to become recognized.
Field sales has always relied on conversations in their Face to Face method.
With Sales 2.0 gaining acceptance as a key competency to sustainable success, all sales professionals must “rediscover” the importance of the one-to-one Conversation.
In response to Client requests, We at ShadeTree Technology, have build a salesforce.com plug-in that optimizes for effective conversations.
Our “Thoughtful Conversation” framework marries strategy, process, people and technology aspects, and it is proving to significantly improve call outcomes.
Please keep up the good work on discussions on the importance of Conversations.
June 17th, 2009 at 5:05 pm
Jim:
You are absolutely right. All channels of lead generation – Sales 2.0 or not – must lead to a meaningful conversation which then results in an opportunity and then a sale. It is important to keep this fact in mind, as companies plan their search and social media driven lead generation campaigns to generate interest. At the end of the day its all about shortening the time-to-conversation!
ShadeTree's offering is right on the mark in terms of how it enhances the contact/lead and makes it ready to enable a fruitful conversation.
Cheers,
Vaibhav
June 22nd, 2009 at 11:48 pm
i have list of email adresses. i want to know the database providers having all the valid information regarding the email.i have very large list so i have to look up the details based on every email address in my list.
so please help me in that.who provide this this type of database which contails all info regarding the email address.
June 24th, 2009 at 6:11 am
I am keen to get in touch with Sebastian Tan with regards to a stand-up performance. If anyone has his contacts, I would http://www.geonlineservice.com greatly appreciate if you could hook me up with him. Or is he contracted with any Artiste Management Company?
June 25th, 2009 at 11:43 pm
Great article, having face to face or at least voice to voice conversations are much more helpful than email interaction. Email is great, but not personable. If you want to make a sale you definitely need to start that conversation.
June 29th, 2009 at 12:49 am
Direct mails have been a prominent and popular marketing gimmick for many years. To get their message across, marketers have used direct mail marketing for decades, so, it is a proven and good marketing channel.
For your overall marketing program, Direct mail is a good strategy. However, it requires a bit of research and planning.
For years Direct mail has been used and it worked fantastically, till the email marketing took a lot of its ‘market share’. Still direct marketing survives well. Direct mailers have a long history of a proven marketing medium. Direct mail marketing postcards has some best practices and it has been discovered that it still works and conversion rate is higher than email marketing in some cases.
July 1st, 2009 at 6:35 am
Hi,
My name is John Anderson and was curious to know if you have any email marketing or Email lists requirement for your company. Infinity-Intellectuals being a Database Solutions company specialized in B2B lists,B2C lists, Direct Marketing Lists, Consumer Lists, Telemarketing, Email Lists, Fax Lists, etc across the globe.
Our ranges of solutions are strictly complying with CAN-SPAM & HIPAA Policy. We have qualified resources, world –class infra structure, quality process and methodologies in practice to deliver the best possible solutions to our customers.
Please let me know if you are interested in any of this as we have some huge DISCOUNTS running this month.
CRITERIA RECORDS PRICING
American Business Executives List 500,000+ records with emails $3,999
IT Professionals List 68,000+ records with emails $999
HR & Recruiting Executives List 35,000+ records with emails $1,249
C-Level Executives List 250,000+ records with emails $2,449
Health Care Industry List 210,000+ records with emails $2,449
Marketing Executives List 85,000+ records with emails $999
Sales Executives List 95,000+ records with emails $999
Finance Banking Industry List 150,000+ records with emails $1,499
Legal Services Industry List 12,000+ records with emails $1,299
And Many More!
Our lists come with complete information such as First Name, Last Name, Title, Company Name, Company URL, Physical address (with City, State and Country), Zip code, Phone number, Fax Number, Revenue, Employee Size, and Opt-in Email.
Thanks and waiting for your reply.
JOHN ANDERSON
Business Development
Infinity-Intellectuals-Multichannel Solution for your Email Marketing
Voice: 302-353-4442
Fax: 302-861-3401
Email: john.anderson@infinity-Intellectuals.com
Website: http://www.infinity-intellectuals.com
****************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************
Disclaimer
This email and its attachments may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinion expressed are solely those of the author and do not necessarily represent those of “[business name]“.
If you are not the intended recipient of this email and its attachments, you must take no action based upon them, nor must you copy or show them to anyone.
Please contact the sender if you believe you have received this email in error.
*****************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************
July 7th, 2009 at 5:32 am
[...] mushin published a blog post. Moksh Juneja: Finally Solution To Voicemail Boxes-Cold Callers Can Rejoice (via Digg) [...]
July 16th, 2009 at 1:05 pm
Hi all this Business Quiz seems really good just try it and keep me posted
July 20th, 2009 at 2:56 pm
I remember reading somewhere a while back- 'Irrelevance is the new Spam'.
July 23rd, 2009 at 2:24 am
Good article. B2B needs to focus on the importance of a 'conversion', product sales will then follow
July 31st, 2009 at 5:17 pm
This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!
Cheers,
Buat Duit Dengan Blog
August 2nd, 2009 at 10:27 am
hi..
I saw ur site its really good and appreciated..
I got more information from your site..
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August 2nd, 2009 at 6:13 pm
Those are some good examples but if your looking to shop for sales leads try http://fnin.com/. They actually break down the leads in specific categories for better results, and its a guaranteed sales lead!. Its pay per use and the prices are great. They really helped generate sales on my business.
August 11th, 2009 at 4:06 am
It is a good list of hard to locate contacts. But my question is that how many contacts like these were you able to deliver and was the pricing different from the title based contacts pricing.
Now talking about if anyone can beat the above 5 role based contacts you have delievered.My answer will be yes since i have delievered role based contacts to my client based on criteria “The decision-maker responsible for evacuating company managers and their families from a crisis situation”.
I guess it can fit your list well.
August 12th, 2009 at 11:23 am
Neil – If you haven't already done so, I strongly encourage you to submit this perspective to the leading DM pubs (DMnews, Direct, B2b, Target, and the like). I think they will find that your take is fresh and honest.
August 25th, 2009 at 6:50 am
Yup i really agree with bigger really better!
but that also depends upon the situation…what say?
August 27th, 2009 at 12:08 pm
Very interesting points on marketing and the economy. I definitely agree that perceptions on workforces are changing and that you have to try to cut corners wherever possible. I do think it is important for companies to consider email list management and data append services so that they have more free time to focus on other aspects of marketing like social media.
September 1st, 2009 at 2:40 am
Those are very good tools, however, in many cases those platforms are used just to allow the team to review the same document together in real-time and “be on the same page”.
If you want free business collaboration, check http://www.showdocument.com – It does exactly that, quickly show documents to friends and colleagues.
It allows co-browsing on any document, user uploads a document and invites friends to view it with him live
All the participants in the session see each others' drawing, highlights, etc.
Josh
September 9th, 2009 at 10:02 pm
This entry is full of crap. You think over $1 per contact is reasonable? People can make their own lists for free doing it manually, the reason for buying the lists is to save time. For many in sales, the cheap or free lists do just fine, I know they do for me. If you have a list of every prospect, then it doesn't matter what the price you paid for it, it's not like throwing extra money away will make more prospects magically appear.
September 9th, 2009 at 11:36 pm
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Margaret
http://businesseshome.net
September 12th, 2009 at 12:36 am
please visit at our website for services
September 14th, 2009 at 2:42 pm
I had the pleasure of interviewing Jim Dickie of CSO Insights and he echoed Ardath's comments. The bottom line is that customer data is bad and prospect data is atrocious. The lack of quality data is a major obstacle to quality lead generation programs.
http://www.findnewcustomers.net
http://www.fearlesscompetitor.com
My radio show on Thursday is at http://www.brooksgroup.com/thesalesbuzz
September 14th, 2009 at 11:28 pm
Jeff, can't agree with you more and that is the reason we are laser focused on solving the data problem for B2B marketers. I am going to try and join the radio show this Thursday.
September 18th, 2009 at 4:48 am
[...] http://blog.readycontacts.com/crm-data-cleansing-enrichment-data-management-best-practices/ [...]
September 24th, 2009 at 7:22 am
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October 1st, 2009 at 6:52 am
Definitely a great post. Hats off to you! The information that you have provided is very helpful.
regards
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October 3rd, 2009 at 12:03 am
Great post. I too believe that having the right mailing list is crucial to any direct mailing effort. Its more important than the copy itself.
October 6th, 2009 at 4:12 am
The things you have mentioned are wonderful nad I am glad to be the part of it.
Tia Smith
knightsbridge business sales
October 20th, 2009 at 5:38 am
[...] visits, etc. But is email sacrosanct? Most B2B salespeople would say no, some would say “if it’s relevant, it’s not spam,” but I’m willing to bet the recipients would [...]
October 22nd, 2009 at 8:16 am
Hi experts,
I am an MBA and an ABAP consultant for around 3 years. Please guide me to move into ERP sales to mark a fresh beginning.
October 23rd, 2009 at 11:11 am
i added this to my article site.
regards
paul
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October 23rd, 2009 at 11:43 am
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