Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Attention B2B Marketing & Sales Pros – How Well Do You Know Harvey Sweeny?
‘Sell smart’ is the mantra today among business to business marketing and sales professionals. From the time of launching an all out attack on every single name one could gather in their database, b2b marketing and sales has evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before engaging them. Knowing all you can about your target customers is an essential part of this evolution and has become even more relevant in case of the complex sale or selling to large companies.
In a “rich” marketing database, its not just the volume of data or the number of fields you have for each record which gives it more value. It’s the ability of your data to give you as much useful information as possible on your target accounts to give you an edge while deciding how, when and where to engage that account in the smartest possible way. Account profiling and sales intelligence gathering is one of those solutions which helps you get that deeper insight into an account so that you can decide your moves better informed.
If you are a business to business marketing or sales professional and understand the importance of “knowing your target customer” this is a quick slide show to showcase our on-demand, pay per delivery, account profiling & sales intelligence gathering solution. Enjoy!
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December 4th, 2008 at 10:00 am
I am sure a lot of sales research companies can use this presentation as their sales pitch Neil. Very cool – it drove home the message loud and clear.
December 5th, 2008 at 3:47 am
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December 6th, 2008 at 1:18 am
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November 8th, 2009 at 10:15 pm
I subscribed to your blog when is the next post
regards
john polik
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November 9th, 2009 at 6:15 am
I subscribed to your blog when is the next post
regards
john polik
______________________________________________
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