Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
B2B Lead Generation: Telecom Business Contact Lists
Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more disticnt telecom department headed by a ‘Vice President, Telecommunications’, in other organizations the role of telecom management, messaging and communications may be the role of an IT Director or Infrastructure Manager depeneding on the type of organization. Selling communications technology in to larger companies can be especially cumbersome unless you have identified the right decision maker which can be that one person in a thousand who can really understand your offering and evaluate what it can offer his/her organization.
The exact nature of your product or service can make a big difference to the best contacts to reach out to as well. For example the decision maker for a telecom expense management product, a mobile messaging application and a VOIP based calling solution can well be three different people within the same organization. This is all the more reason a role based approach towards identifying your buyers plays an important role in selling successfuly into your target accounts.
Another aspect to building lists for the telecom vertical is for most offereings, qualification and profiling of each account plays an important role. Knowing the number of users or understanding the potential size of each account can be instrumental in qualifying whether the account is worth going after or not and can save a lot of time and resources if they have been qualified at an earlier stage.
While lead generation through websites, events and other channels are great sources for leads within this segment, when it comes to aggressively going after specific accounts you have on your list, role based decision maker list building is the way to go!
Related posts:
- Highly Tailored Business Contact Lists for Highly Specific Decision Makers
- Why Are Custom B2B Business Contact Lists Ideal For Your Telemarketing Campaign?
- List. List. List. First, Define Who You Are Looking For.
- Think Small!: Microtargeting Starts With Quality B2B Lead Lists
- How to Keep Your Sales Team Happy With Great B2B Business Contacts Lists
September 29th, 2008 at 10:16 am
Those are terrific comments, Neil, and all true for any enterprise, as different teams, divisions, and lines of business often intersect, and not understanding how these work can severely impact the sales process. My whitepaper on the ROI sales process fleshes a lot of this out, and provides some shortcuts to obtaining data on multiple decision points within an enterprise (URL below).
September 29th, 2008 at 10:20 am
That whitepaper URL is http://www.alextrain.com/increase-sales-whitepaper
November 20th, 2008 at 1:03 am
he exact nature of your product or service can make a big difference to the best contacts to reach out to as well
November 24th, 2008 at 12:05 am
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February 20th, 2009 at 2:55 pm
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November 10th, 2009 at 1:45 am
I subscribed to your blog when is the next post
Thanks
Bevin chou
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August 17th, 2010 at 1:37 pm
This is the great blog, I’m reading them for a while, thanks for the new posts!
October 12th, 2010 at 12:26 pm
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May 4th, 2011 at 2:14 pm
Care does need to be taken when using telemarketing lists as some can be out of date. Choosing the right provider is important (and asking for a sample of their data can give you a good idea as to the quality).
May 28th, 2011 at 1:39 am
Great subject and content. I will recommend the site without a doubt, great spot!! I will be back to check out more for sure.
Glenn Wright
VP of Marketing
Partner Source
(Ranked #3: B2B/B2C Appointment Setting | Lead Generation and Market Research Company)
Minneapolis, Minnesota, United States
http://www.thepartnersource.com
September 13th, 2011 at 4:03 am
Now there are various channels for b2b lead. Most of the marketers make social networks and le4ad with their potential customers. Glad to read your article.
September 23rd, 2011 at 12:00 am
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December 21st, 2011 at 3:08 am
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December 24th, 2011 at 7:29 pm
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January 17th, 2012 at 5:52 am
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