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B2B Lead Generation: Telecom Business Contact Lists

Posted Sep 26th, 2008 at 09:12 AM and seen 108 times

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Telecom Business Contact Lists

Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more disticnt telecom department headed by a ‘Vice President, Telecommunications’, in other organizations the role of telecom management, messaging and communications may be the role of an IT Director or Infrastructure Manager depeneding on the type of organization. Selling communications technology in to larger companies can be especially cumbersome unless you have identified the right decision maker which can be that one person in a thousand who can really understand your offering and evaluate what it can offer his/her organization.

The exact nature of your product or service can make a big difference to the best contacts to reach out to as well. For example the decision maker for a telecom expense management product, a mobile messaging application and a VOIP based calling solution can well be three different people within the same organization. This is all the more reason a role based approach towards identifying your buyers plays an important role in selling successfuly into your target accounts.

Another aspect to building lists for the telecom vertical is for most offereings, qualification and profiling of each account plays an important role. Knowing the number of users or understanding the potential size of each account can be instrumental in qualifying whether the account is worth going after or not and can save a lot of time and resources if they have been qualified at an earlier stage.

While lead generation through websites, events and other channels are great sources for leads within this segment, when it comes to aggressively going after specific accounts you have on your list, role based decision maker list building is the way to go!

Marcus Devine

eCampaigner is a Web-based email lead generation and brand awareness solution. It creates and executes daily email campaigns for our customers, without the need for a marketing resource. eCampaigner does all the work and you just follow up on the leads. It begins by creating 1000 customized marketing messages about your marketing value proposition, and then delivers messages daily up to 28 times per year at preset intervals to everyone in the targeted database list that we provide. Typical customers receive about 20% awareness and a 7 % annual lead response, or about 175 leads per year. The leads come from people who open and read the emails, then call you, reply, or visit your web site. We are able to identify specifically who visits your web site and who opens the emails from our campaigns.

SixChannels has an expertise in Custom business lists for any industry vertical and consumer lists for any zip or SIC codes for your specific targeted database through the world. These lists provide complete marketing information including telephone number, verified email address, Company revenue, and no. of Employees. We can help you and your customers reach out to Finance, Travel, Hospitality, Software, Construction and other industry and hence expanding your market reach.

Business email appending is another strong forte. On B2B(Business to Business) email appending we can achieve 45% to 85+% plus append rate. We achieve this through our master data of 32 Million records combined with 150 member email append team at our Global Marketing Centers that work right round 24x7x365 days, we can have records appended for virtually every business in North America and Europe.

I am writing to schedule a quick call to discuss a possible alliance with your Company. eCampaigner provides online marketing solutions which can aid you and your customers in their marketing initiatives. If that may be of interest, would you like to schedule time separately to see a demonstration of our product and services we provide to address any questions further?

Look forward hearing from you,

Regards,

Marcus Devine
Senior email Program Specialist

SixChannels – Integrated Marketing Solutions
“Invest with vision”

800.708.8031 / toll-free l 281.657.6734 / office l 800.787.7154 / fax

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he exact nature of your product or service can make a big difference to the best contacts to reach out to as well

Geoff Alexander

Those are terrific comments, Neil, and all true for any enterprise, as different teams, divisions, and lines of business often intersect, and not understanding how these work can severely impact the sales process. My whitepaper on the ROI sales process fleshes a lot of this out, and provides some shortcuts to obtaining data on multiple decision points within an enterprise (URL below).