Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Business Opportunities Before They Exist – The Future Of B2B Marketing?
I was reading a very intriguing post by Andy Hasselwander titled “How To Model Events” which talks about predictive event detection marketing as an area of marketing which will see significant growth over the coming days and years. We already have a number of sales tools available which keeps a track on the news and happenings at certain companies and reports certain events like acquisitions, mergers, new product launches and so on which trigger off business opportunities for other companies who can supply them with what they need as a result of those events. Keeping a close tab on these events gives marketers an edge as they can respond quickly. The quicker you are to respond to an opportunity, the better your chances are of getting there before your competition. However, Andy’s thoughts are based around “What if you could predict an event based on data and know of a business opportunity before it actually happens”. How much would that impact your advantage as a b2b marketer?
It would be a great benefit! If you knew of business opportunities before they exist it would give you a big head start on planning how you can tap that opportunity and have things ready well before it even comes up. This can really take the concept of marketing intelligenece and b2b sales triggers to the next level altogether and use a combination of expert insights and previous data to predict business opportunity in the future to a fair degree of accuracy. Does it sound completely sci-fi? Absolutely not. Financial analysts are in the habbit of using past data and current trends to keep an eye out and predict events that may occur in the future which will have an impact on stocks or investments but as marketers, the view is often more short term and we tend to look at what is currently happening and pick up on those events that are more “now” than try to look ahead too far. After all the practice is to measure results and sales quarterly so perhaps its partly being used to focussing on existing opportunities. Nevertheless it will be really interesting to see how predictive event marketing gets incorporated into technology currently being used by marketers and how it will impact the way we work. This is one exciting thing to keep an eye on! Its definitely part of the future of marketing.
October 13th, 2008 at 4:43 am
If the financial institutions would have been able to look into the future, they would have known about the recession to come.
October 13th, 2008 at 5:29 am
It is ironic that they employ so many professionals whole only responsibility is to predict even the smallest changes in trends that will cause a rise or fall in a particular vertical and yet the biggest catastrophe that was brewing right in their own organizations was missed.
October 13th, 2008 at 5:55 am
It is ironic that they employ so many professionals whose only responsibility is to predict even the smallest changes in trends that will cause a rise or fall in a particular vertical and yet the biggest catastrophe that was brewing right in their own organizations was missed.
November 10th, 2009 at 10:48 pm
this is nice information need to know more
Have a nice day
rock ponting
______________________________________________
September 16th, 2010 at 1:32 pm
gnweddahnsfufmcapwh, space heaters, Zyomfuex.
October 25th, 2010 at 10:29 am
Instead of wasting money on the lottery, why not sell lottery pool subcriptions? Earn a few extra $1000+ and get THOUSANDS of free tickets in the process. More Info Here
September 27th, 2011 at 1:59 am
Yes, it would be a great benefit if you would know what are gonna happen tomorrow but living in this world is full of uncertainties especially in the world of business. Competition is everywhere plus the rapid growth of technology. As b2b marketers all that matters is how you can handle all of these with ease without putting into risk your sales.
October 1st, 2011 at 1:07 am
ÿþ|