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	<title>ReadyContacts Role-based B2B Contacts &#187; Direct Marketing</title>
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	<description>Find Role-based Decision Makers Before You Sell.</description>
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		<title>How Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman</title>
		<link>http://blog.readycontacts.com/how-good-data-turbo-charges-lead-generation-an-interview-with-database-diva-lori-feldman/</link>
		<comments>http://blog.readycontacts.com/how-good-data-turbo-charges-lead-generation-an-interview-with-database-diva-lori-feldman/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:22:53 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[B2B Lead]]></category>
		<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[B2B Lead Lists]]></category>
		<category><![CDATA[CRM Data]]></category>
		<category><![CDATA[Custom List Building]]></category>
		<category><![CDATA[Data Cleansing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[big list]]></category>
		<category><![CDATA[btob marketing]]></category>
		<category><![CDATA[contact databases]]></category>
		<category><![CDATA[CRM expert]]></category>
		<category><![CDATA[customer database]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[database champion]]></category>
		<category><![CDATA[database diva]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[drip marketing]]></category>
		<category><![CDATA[lead generation experts]]></category>
		<category><![CDATA[lori feldman]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=494</guid>
		<description><![CDATA[We are excited about posting the first of our series of  &#8221;How Good Data Turbo Charges Lead Generation&#8221; interviews where we&#8217;ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/how-good-data-turbo-charges-lead-generation-an-interview-with-database-diva-lori-feldman/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=494" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>DMNews Essential Guide to Lists &amp; Databases For 2009 Is Out</title>
		<link>http://blog.readycontacts.com/dmnews-essential-guide-to-lists-databases-for-2009-is-out/</link>
		<comments>http://blog.readycontacts.com/dmnews-essential-guide-to-lists-databases-for-2009-is-out/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:08:25 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[DM news]]></category>
		<category><![CDATA[essential guide to Lists & Databases]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[marketing data]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=439</guid>
		<description><![CDATA[Thats right. DMNews has published its &#8220;Essential Guide to Lists &#38; Databases&#8221; for this year and has some really good reads on marketing list and database management. We could go on to discuss some of the interesting points published by experts in this issue but perhaps in future posts. For now with no further ado&#8230;. [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/dmnews-essential-guide-to-lists-databases-for-2009-is-out/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=439" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>16 Percent Of Marketing Budgets Likely To Be Spent On Database &amp; Direct Marketing This Year</title>
		<link>http://blog.readycontacts.com/16-percent-of-marketing-budgets-likely-to-be-spent-on-database-direct-marketing-this-year/</link>
		<comments>http://blog.readycontacts.com/16-percent-of-marketing-budgets-likely-to-be-spent-on-database-direct-marketing-this-year/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 15:50:19 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Data Append]]></category>
		<category><![CDATA[Data Cleansing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Acquiring new data]]></category>
		<category><![CDATA[btob online]]></category>
		<category><![CDATA[cleansing]]></category>
		<category><![CDATA[CMO council]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[global b2b companies]]></category>
		<category><![CDATA[marketing budgets]]></category>
		<category><![CDATA[marketing outlook]]></category>
		<category><![CDATA[nurturing]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=376</guid>
		<description><![CDATA[Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council&#8217;s “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled &#8220;CMO Council report: Many budgets up&#8221; by Kate Maddox.  According to [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/16-percent-of-marketing-budgets-likely-to-be-spent-on-database-direct-marketing-this-year/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=376" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are Marketing Lists An Important Part Of Your B2B Lead Generation Strategy?</title>
		<link>http://blog.readycontacts.com/are-marketing-lists-an-important-part-of-your-b2b-lead-generation-strategy/</link>
		<comments>http://blog.readycontacts.com/are-marketing-lists-an-important-part-of-your-b2b-lead-generation-strategy/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 20:55:35 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[B2B List Sources]]></category>
		<category><![CDATA[Custom List Building]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[List Development]]></category>
		<category><![CDATA[Role, Not Title]]></category>
		<category><![CDATA[building custom lists]]></category>
		<category><![CDATA[custom lists]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email reachout]]></category>
		<category><![CDATA[Inbound Leads]]></category>
		<category><![CDATA[lead generation services]]></category>
		<category><![CDATA[lead generation strategy]]></category>
		<category><![CDATA[lead pipeline]]></category>
		<category><![CDATA[lead strategy]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=67</guid>
		<description><![CDATA[Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn&#8217;t going to be all that useful but if it is yes, then read on! This is the question we have been [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/are-marketing-lists-an-important-part-of-your-b2b-lead-generation-strategy/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=67" width="100" height="15" style="border:0;" /></a></div>]]></description>
		<wfw:commentRss>http://blog.readycontacts.com/are-marketing-lists-an-important-part-of-your-b2b-lead-generation-strategy/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Reasons Why Should You Use A List Scrub For Direct Mail Marketing Campaigns</title>
		<link>http://blog.readycontacts.com/5-reasons-why-should-you-use-a-list-scrub-for-direct-mail-marketing-campaigns/</link>
		<comments>http://blog.readycontacts.com/5-reasons-why-should-you-use-a-list-scrub-for-direct-mail-marketing-campaigns/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 15:26:20 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[B2B Lead Lists]]></category>
		<category><![CDATA[Data Cleansing]]></category>
		<category><![CDATA[Data Verification]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Marketing Lists]]></category>
		<category><![CDATA[List Verification]]></category>
		<category><![CDATA[cleansing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[list cleansing]]></category>
		<category><![CDATA[List scrub]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scrub]]></category>
		<category><![CDATA[scrubbing]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=44</guid>
		<description><![CDATA[If the need to squeeze everything possible from tight marketing budgets wasn&#8217;t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/5-reasons-why-should-you-use-a-list-scrub-for-direct-mail-marketing-campaigns/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=44" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>History&#8217;s Most Expensive Direct Mail Campaign: Now Thats Innovative!</title>
		<link>http://blog.readycontacts.com/historys-most-expensive-direct-mail-campaign-now-thats-innovative/</link>
		<comments>http://blog.readycontacts.com/historys-most-expensive-direct-mail-campaign-now-thats-innovative/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 14:34:37 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Marketing Lists]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[expensive]]></category>
		<category><![CDATA[frankfeld]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[mail campaign]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[mailing list]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[response rate]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=26</guid>
		<description><![CDATA[Just when you think that marketers have tried every trick in the book, you come across another innovative idea which gives you that push to think outside the box. This is just one of those cases of sheer genius that we just have to share with our readers. Dubbed the &#8216;most expensive direct mail campaign&#8216; [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/historys-most-expensive-direct-mail-campaign-now-thats-innovative/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=26" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How To Revive &amp; Freshen Up Relationships With Users Who May Forget You?</title>
		<link>http://blog.readycontacts.com/how-to-revive-freshen-up-relationships-with-users-who-may-forget-you/</link>
		<comments>http://blog.readycontacts.com/how-to-revive-freshen-up-relationships-with-users-who-may-forget-you/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 23:34:29 +0000</pubDate>
		<dc:creator>Vaibhav</dc:creator>
				<category><![CDATA[Business Contact Lists]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Marketing Lists]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Lead Profiling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[renewal strategy]]></category>
		<category><![CDATA[subscription lists]]></category>
		<category><![CDATA[trade publication]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=22</guid>
		<description><![CDATA[Decision makers and buyers are a busy bunch. Everyone of your peers is trying to sell to them and how much ever they may have liked you, they WILL forget about you over time unless you do something about it. This problem is a huge one for trade publications who rely on their subscribers to [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/how-to-revive-freshen-up-relationships-with-users-who-may-forget-you/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=22" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Direct Marketing Lists: Right Place &amp; Right Person</title>
		<link>http://blog.readycontacts.com/b2b-direct-marketing-lists-right-place-right-person/</link>
		<comments>http://blog.readycontacts.com/b2b-direct-marketing-lists-right-place-right-person/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 13:12:31 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[B2B Lead Lists]]></category>
		<category><![CDATA[Business Contact Lists]]></category>
		<category><![CDATA[Custom List Building]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Marketing Lists]]></category>
		<category><![CDATA[Lead Lists]]></category>
		<category><![CDATA[List Development]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[contact lists]]></category>
		<category><![CDATA[Contacts]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[List Verification]]></category>
		<category><![CDATA[mail campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[role]]></category>
		<category><![CDATA[verification]]></category>

		<guid isPermaLink="false">http://blog.readycontacts.com/?p=18</guid>
		<description><![CDATA[Even though I&#8217;ve read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages [...]<div class="tantan-getcomments"><a href="http://blog.readycontacts.com/b2b-direct-marketing-lists-right-place-right-person/#comments"><img src="http://blog.readycontacts.com/wp-content/plugins/tantan/get-comments.php?p=18" width="100" height="15" style="border:0;" /></a></div>]]></description>
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		<slash:comments>2</slash:comments>
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