Comments on: Cold Calling Is Dead. Long Live (Smart) Cold Calling.

By: my footwear love

my footwear love — Wed, 08 Dec 2010 04:26:33 +0000

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By: Answering Service

Answering Service — Sun, 28 Nov 2010 20:41:00 +0000

A lot of great points were made, but I feel that a lot of companies could even more effectively market their goods and services by spending some time developing their web presence a bit. I’m still surprised when I encounter companies that still aren’t online. The owners always tell me things like “we get plenty of business from advertisements” or “it’s not worth the cost”. They don’t realize that so many more leads will call right in if they could be found better online.

By: Sonoma Resort

Sonoma Resort — Mon, 09 Nov 2009 17:48:51 +0000

where do i get more information on this

Thanks
tony blayer
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By: Sonoma Resort

Sonoma Resort — Mon, 09 Nov 2009 09:48:51 +0000

where do i get more information on this

Thanks
tony blayer
______________________________________________

By: kold

kold — Sun, 25 Jan 2009 14:59:51 +0000

I agree. Blind-calling is a sure way fail. That's why the role of pre-call planning done by lead developmet/marketing is so important. Outside sales reps need to “bless” a list of leads – so that the inside sales guy can feel as ease calling with the knowledge that any of these targets would be welcomed as new opportunities. Then it's easier to set appoitments.

By: Tonya Signa

Tonya Signa — Thu, 18 Dec 2008 12:16:56 +0000

I couldn't agree more. With the immense amount of data now available on the internet about companies and their executives, not doing any research and just blind-calling will surely deliver a disappointing ROI. Buyers today expect that service providers have done their homework and have an understanding about their needs. I am working with a client now that just does not see the value in the type of research and smart targeting that I believe is critical in today's market…..he just wants to have as many conversations as possible with as many people. We handle C-level appointment setting and lead generation for his firm, and I have expressed my belief that our results will not be optimal if we aren't calling companies that we know have a need they can fill and with decision makers who have a vested interest in having that need met.