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Conversations Start The Process Of Sales

Posted May 21st, 2009 at 01:08 PM and seen 50 times

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Sales Come From Conversations: Sales 2.0

I have been tracking Sales 2.0 conference updates from @greenleads and @damphoux this morning and came across this tweet that that RT’d on @readycontacts just now. For the first time in a long time I heard someone say something “real” about the challenge of generating sales. While all the discussions on social media, marketing automation and email marketing are apt, valid and important, at the end of the day people buy from people and that buying cycle gets started with a “conversation”. This is very central to everything we do here at ReadyContacts as every one of our solutions is aimed at helping sales & marketing teams get closer and closer to that “conversation” which helps you engage with your customers and identify opportunities. I think “good quality conversations” should be one of the main measures of sales & marketing campaign effectiveness. Are you tracking “conversations” as a measure? Stay tuned for a lot more on this topic coming up soon.

Consumer Mailing Lists

You hit the nail on the head here. Starting a conversation can be difficult, however, if you come up with a great opening line and are able to capture the readers attention you are on your way to generating a sale. Developing a motivation within the customer is essential to keep that conversation going. If they see a benefit for them, they are more apt to listen to what you have to say and keep the conversation going.

Research papers

You need to familiarized with every marketing avenue to know how to promote your website or links...

tenders

Good article. B2B needs to focus on the importance of a 'conversion', product sales will then follow

Promotional Products

Great article, having face to face or at least voice to voice conversations are much more helpful than email interaction. Email is great, but not personable. If you want to make a sale you definitely need to start that conversation.

Jim Banks

Valibhav,

The value of Conversations in a B-B sales environment is beginning to become recognized.

Field sales has always relied on conversations in their Face to Face method.

With Sales 2.0 gaining acceptance as a key competency to sustainable success, all sales professionals must "rediscover" the importance of the one-to-one Conversation.

In response to Client requests, We at ShadeTree Technology, have build a salesforce.com plug-in that optimizes for effective conversations.

Our "Thoughtful Conversation" framework marries strategy, process, people and technology aspects, and it is proving to significantly improve call outcomes.

Please keep up the good work on discussions on the importance of Conversations.

readycontacts

Jim:

You are absolutely right. All channels of lead generation - Sales 2.0 or not - must lead to a meaningful conversation which then results in an opportunity and then a sale. It is important to keep this fact in mind, as companies plan their search and social media driven lead generation campaigns to generate interest. At the end of the day its all about shortening the time-to-conversation!

ShadeTree's offering is right on the mark in terms of how it enhances the contact/lead and makes it ready to enable a fruitful conversation.

Cheers,
Vaibhav