Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Conversations Start The Process Of Sales
I have been tracking Sales 2.0 conference updates from @greenleads and @damphoux this morning and came across this tweet that that RT’d on @readycontacts just now. For the first time in a long time I heard someone say something “real” about the challenge of generating sales. While all the discussions on social media, marketing automation and email marketing are apt, valid and important, at the end of the day people buy from people and that buying cycle gets started with a “conversation”. This is very central to everything we do here at ReadyContacts as every one of our solutions is aimed at helping sales & marketing teams get closer and closer to that “conversation” which helps you engage with your customers and identify opportunities. I think “good quality conversations” should be one of the main measures of sales & marketing campaign effectiveness. Are you tracking “conversations” as a measure? Stay tuned for a lot more on this topic coming up soon.
May 22nd, 2009 at 4:57 am
great post here thanks for sharing
June 17th, 2009 at 4:19 pm
Valibhav,
The value of Conversations in a B-B sales environment is beginning to become recognized.
Field sales has always relied on conversations in their Face to Face method.
With Sales 2.0 gaining acceptance as a key competency to sustainable success, all sales professionals must “rediscover” the importance of the one-to-one Conversation.
In response to Client requests, We at ShadeTree Technology, have build a salesforce.com plug-in that optimizes for effective conversations.
Our “Thoughtful Conversation” framework marries strategy, process, people and technology aspects, and it is proving to significantly improve call outcomes.
Please keep up the good work on discussions on the importance of Conversations.
June 17th, 2009 at 5:05 pm
Jim:
You are absolutely right. All channels of lead generation – Sales 2.0 or not – must lead to a meaningful conversation which then results in an opportunity and then a sale. It is important to keep this fact in mind, as companies plan their search and social media driven lead generation campaigns to generate interest. At the end of the day its all about shortening the time-to-conversation!
ShadeTree's offering is right on the mark in terms of how it enhances the contact/lead and makes it ready to enable a fruitful conversation.
Cheers,
Vaibhav
June 25th, 2009 at 11:43 pm
Great article, having face to face or at least voice to voice conversations are much more helpful than email interaction. Email is great, but not personable. If you want to make a sale you definitely need to start that conversation.
July 23rd, 2009 at 2:24 am
Good article. B2B needs to focus on the importance of a 'conversion', product sales will then follow
November 4th, 2009 at 12:49 pm
You need to familiarized with every marketing avenue to know how to promote your website or links…
November 19th, 2009 at 11:09 am
You hit the nail on the head here. Starting a conversation can be difficult, however, if you come up with a great opening line and are able to capture the readers attention you are on your way to generating a sale. Developing a motivation within the customer is essential to keep that conversation going. If they see a benefit for them, they are more apt to listen to what you have to say and keep the conversation going.
April 30th, 2010 at 2:37 am
Conversation is still the most important thing about sales. Nothing beats a person-to-person interaction in the sense that this is about building business relationships with prospects and maintaining the existing ones with past customers. A successful telemarketing sales process starts with building rapport with the decision-maker.
May 26th, 2010 at 11:17 pm
I agree with what Gerard has said. Good conversation skills are essential for a telemarketing outsource firm since telemarketing involves a lot of talking. With good conversation skills, telemarketers will surely generate leads and boost sales.
May 27th, 2010 at 6:17 am
I agree with what Gerard has said. Good conversation skills are essential for a telemarketing outsource firm since telemarketing involves a lot of talking. With good conversation skills, telemarketers will surely generate leads and boost sales.
February 25th, 2011 at 7:09 am
There is a closer relation between good conversation and effective marketing. Conversation helps to get business opportunities. I also think good quality conversations should be one of the main measures of sales & marketing campaign effectiveness.
March 22nd, 2011 at 7:44 am
Thanks for taking the time to debate this, I feel strongly about it and love studying more on this topic. If doable, as you gain expertise, would you mind updating your blog with extra information? It is extremely useful for me.
March 22nd, 2011 at 8:03 am
Now you might have your new web site and also you’re keen to start making some gross sales! However, how will you make sales for those who shouldn’t have excessive volumes of tourists to your web site?
April 14th, 2011 at 6:48 am
Epic post, <3 animals
January 17th, 2012 at 5:42 am
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