Comments on: Direct Mail Marketing May Be Dying – Direct Mail Is Surely Not Dead!

By: Direct marketing postcards

Direct marketing postcards — Mon, 29 Jun 2009 12:49:27 +0000

Direct mails have been a prominent and popular marketing gimmick for many years. To get their message across, marketers have used direct mail marketing for decades, so, it is a proven and good marketing channel.

For your overall marketing program, Direct mail is a good strategy. However, it requires a bit of research and planning.

For years Direct mail has been used and it worked fantastically, till the email marketing took a lot of its ‘market share’. Still direct marketing survives well. Direct mailers have a long history of a proven marketing medium. Direct mail marketing postcards has some best practices and it has been discovered that it still works and conversion rate is higher than email marketing in some cases.

By: Direct marketing postcards

Direct marketing postcards — Mon, 29 Jun 2009 05:49:27 +0000

By: Vaibhav Domkundwar

Vaibhav Domkundwar — Thu, 21 May 2009 17:39:49 +0000

True. The challenge of ensuring your emails don't go into spam folders is a big one – with lots of moving parts to the solution. We will cover this in a separate post very soon.

By: Mailing Lists

Mailing Lists — Tue, 19 May 2009 19:13:31 +0000

I don't think DMM is dead by any means, but the email version is definitely taking over. What are some good strategies to use to make sure your diract market email doesn't get pushed to the spam folder?

By: DIRECT MAIL MARKETING

DIRECT MAIL MARKETING — Sat, 16 May 2009 03:26:38 +0000

If you are starting up a new business, then marketing and advertising can seem almost like a foreign concept to you. It is never easy to find a marketing technique for your service or product that your business is trying to sell as what works for one business will not necessarily work for another.

In today’s market there are many options available such as flyers, newspaper advertisements, infomercials, as well as many other forms of advertising that are extremely expensive and might not be right for your business. However, one type of marketing that has proven results is direct mail marketing.

By: Neil Sequeira - ReadyContacts

Neil Sequeira - ReadyContacts — Thu, 05 Mar 2009 08:57:57 +0000

@espdirect the use of email marketing is extremely widespread and the lower costs are undoubtedly why it remains so popular. However surveys have shown a downward trend for email marketing as marketing automation and lead nurturing applications are gaining momentum. Products like Nurture which offer a lower cost on demand lead nurturing solution are likely to gain in popularity since they have an edge over traditional email technology and are becoming just as affordable.

By: espdirect

espdirect — Thu, 05 Mar 2009 06:56:52 +0000

This is also about Direct Mail Marketing. Your info are awesome. Here goes mine.
A simple internet search will give you results for thousands of direct mail marketing firms. After checking some of the sites, you will realize that most of them are generally the same, but, their prices and quality can vary.

With email marketing gaining massive popularity, customers are curious about the benefits and features of direct mail marketing, in comparison. You may even be considering switching over to email marketing from direct mail marketing. After all, you can’t beat the cost.

Direct mail marketing is a way for companies to connect with potential customers and market their products and services. Most direct marketing solutions firms have pre compiled mailing lists that they can sell to you.

By: Neil Sequeira - ReadyContacts

Neil Sequeira - ReadyContacts — Wed, 14 Jan 2009 10:35:54 +0000

Yes it does seem from the comments that direct mail is not dead yet for sure. Companies like Dell are making the most of inbound marketing as well as social media in their strategy but I still get a direct mail catalog or specs for a new line of products once a month so direct mail is also still an important part of their mix. Inbound marketing is smart and effective for a lot of businesses so I have no doubt it will continue to gain momentum but outbound is not likely to be wiped out completely any time soon.

By: Kelley Mitchell

Kelley Mitchell — Wed, 14 Jan 2009 05:37:48 +0000

I've never seen so many commenters disagreeing with a Hubspot post before. It's kind of funny.

Direct mail isn't dying, there is simply more ways to engage consumers. Sure, mailings are plagued with problems but so are email and inbound marketing tactics. They all have their fair share of issues.

And Hubspot's comment about direct mail being expensive is laughable. I have spent a year of my time and effort learning how to do inbound marketing as well several thousand dollars. I've bought books attended seminars and webinars, listened to podcasts, read emails and blogs. And inbound marketing is something that constantly changes so you have to keep learning. But it's all part of my arsenal.

It's like you said "Different marketing tools for different situations."

By: Neil Sequeira - ReadyContacts

Neil Sequeira - ReadyContacts — Thu, 08 Jan 2009 14:36:45 +0000

Thanks Rick.

I agree. Inbound is in and it will only gain ground and direct mail will continue to decline but it will still have some place. Perhaps a smaller one.