Marketing Database Optimization Best Practices

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Email Verification – Tips On Selecting An Email List Verifier

 

Email verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several options which may vary in terms of accuracy and effectiveness. Other than the pricing factor for each software have a look to see what exactly each email list verifier does and if it fulfils your expectations of accuracy?

 

If you have tried several email verification tools, you would know there are instances when your verifier software tells you that and email address is good while when you send an email to the same address from your webmail account, it may bounce or show you a failiure. This is because some software mainly strips the domain part of the address and validates whether the domain is correct without really checking the validity of the entire email address. This is useful for very large email lists where you may just want to filter out the complete junk records but it wont give you a very high level of accuracy. The other, more comprehnsive type of software will first check the domain with a DNS request and also emulate sending a mail and connecting with the receipients email server using SMTP. These will tell you whether the user is a valid one or not and give you better accuracy. Although there can still be issues in accuracy caused by company email security setups like anti-spam filters, firewalls and email catch configurations, there are a large number of tools that will do the job and filter out bad email addresses. Some sample options of email list verifiers are:

 

Advance Email Verifier by G-Lock Software 

Bulk Verifier

Maxprog’s eMail Verifier

Dynamic Mail Validator By Dynamic Software

Fast Email Verifier by Lencom Software

Atomic Email Verifier

 

If your marketing relies heavily on large email campaigns then investing in an email list verifier can be a good option. Here at ReadyContacts.com, while executing CRM data cleansing and email list verification for our customers, to get that extra edge in terms of accuracy, we use a combination of an inhouse email verifier software as well as a manual process. By running the lists through a combination of different software checks as well as being thouroughly scanned and rechecked by our database team, we are able to update or correct wrong emails as well as check them for bounces caused by email filters or blocks which the software checks may not be able to do as well. In any case, evalute whats best for your requirements well and if you decide that purchasing a verifier is not the best option for you, we can always help you with your email lists.  

 

 

By Neil

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  1. » Email Verification - Tips On Selecting An Email List Verifier » Free Software Says:

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  2. Email Verification - Tips On Selecting An Email List Verifier | Email Marketing Tool Says:

    [...] Neil added an interesting post on Email Verification – Tips On Selecting An Email List VerifierHere’s a small excerptEmail verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several … [...]

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  4. Null Says:

    There is also an email verifier at http://www.email-business.com. Thanks

  5. receive faxes via email Says:

    Type your comment here.Email marketing is certainly getting tougher. I could put this info to good use for sure…Just wanted to commend you on this piece before I followed the links you have on this page and get lost!

  6. Anonymous Says:

    The article is ok but the comments are awesome!

  7. florin Says:

    For email verification you could use this application: http://bstdownload.com/reviews/valid-email-verifier-1/

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