ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Highly Tailored Business Contact Lists for Highly Specific Decision Makers
When it comes to complex b2b sales and selling a product or service that is so specific in nature that you need to identify an equally specific role within your target organization the options you have before you to source such leads are narrowed down. Most company and contact databases have general contacts which are not role specific. Most vendors who sell b2b lists build these based on titles or departments and will need to be carefully filtered to get what you need. Depending on your product there maybe some niche conference or event lists which may be able to provide you with relevant decision makers but they may few and far between which makes relying on them for a steady supply of leads unpredictable. This is where building tailored business contact lists for such specific roles one of the best options.
In the past we have helped locate roles as specific as engineering decision makers responsible for testing durability of servers used in military installations and tough environments. Managers responsible for storage of R&D engineering data and decision makers who are responsible for analytical software used to predict trends in the market for financial investment organizations. The common trend in all of these is that they are very specific roles in nature and possibly the only ones who can really evaluate the value of the specific offering being pitched to them. The only way to accurately locate these specific decision makers is by connecting within the company and asking around within the right department for the person closest fit to the role. It can be highly time consuming while actually building out the list as tracing specific people within an organization is never easy but can be highly time saving when a salesperson has a direct contact he can connect with and pitch the offering to directly. So if your product is complicated or you need to reach a very specific person within a very specific role, customized lists are your best bet.
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July 14th, 2008 at 6:48 am
[...] David Mohundro wrote an interesting post today onHere’s a quick excerpt When it comes to complex b2b sales and selling a product or service that is so specific in nature that you need to identify an equally specific role within your target organization the options you have before you to source such leads are narrowed down. Most company and contact databases have general contacts which are not role specific. Most vendors who sell b2b lists build these based on titles or departments and will need to be carefully filtered to get what you need. Depending on your produc [...]
November 13th, 2009 at 12:22 am
where do i get more information on this
Thanks
david dhawan
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November 14th, 2009 at 4:14 am
Thanks alot for the informative post!
Have a nice day
pamuer ticon
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