In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recession affect lead generation budgets, there are a few things that most of us would agree on:

• Overall spend on online marketing is still likely to rise
• Budgets on offline advertising like television, newspapers, magazines will take more of a hit
• Measurability of results and being able to show clear results on every dollar spent will be important. You need to be able to link spend to what you get back for it clearly in these times.
• There is going to be pressure to generate more leads and more qualified leads during these times and since budgets wont increase, marketers will be driven to do more with less