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Hiring A Lead Generation Team For Less Than One Persons Salary To Beat The Recession Blues

Posted Nov 10th, 2008 at 09:00 AM and seen 7 times

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Fight The Recession Blues

In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recession affect lead generation budgets, there are a few things that most of us would agree on:

Overall spend on online marketing is still likely to rise
Budgets on offline advertising like television, newspapers, magazines will take more of a hit
Measurability of results and being able to show clear results on every dollar spent will be important. You need to be able to link spend to what you get back for it clearly in these times.
There is going to be pressure to generate more leads and more qualified leads during these times and since budgets wont increase, marketers will be driven to do more with less

We had done a post earlier on ‘Outsourcing B2B Lead Generation‘ and we have been thinking just how much more sense this option makes while needing to step up your lead generation activity while still being able to control costs and not hiring larger lead generation teams. By engaging solutions from a provider ReadyContacts you can virtually have access to a cross functional team for a number of activities on a purely pay-for-delivery model and still end up spending less than you would hiring even a single full time lead generation employee. Depending on your requirements you can make use of an external team to support you with combination lead generation activities like

Lead List building
Inbound lead qualification
Intelligence gathering & lead profiling
Email marketing
CRM Data Management
Lead Nurturing
Landing Page Creation
Blogging

In selecting from services like this and deciding you mix you can budget what you need to fit within what you would typically pay for one resource during the year and avail of what you would only possibly be able to do with an entire lead generation team otherwise. This way you can focus your internal team on some of the key areas like setting appointments and inside sales activity while still having activity going on the lead data and qualification side.

Thats one good option to help you do more with less.