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Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not to good or an iffy testimonial or feedback from your customer. It is important for you to realize the value of testimonials and how get every customer to write a testimonial and one that matter and helps you close. 

1. Choose the timing carefully. Right after a successful delivery or project completion, send a quick note asking for them to write a short testimonial about their experience and feedback about your company and its solution. 
2. Follow-up rigorously. Testimonials can be requested and not asked for. So its important that you come up with the right style and strategy for follow-up until you get the your customer to write a recommendations. 
3. Help them a bit. When requesting a testimonial, feel free to share a few past testimonials or suggested examples that help them to write one for your faster. Sometimes customer don’t write one because they can’t figure out how to articulate. A little help from you can get what you need done much faster. 
4. Rinse & repeat. Follow-up with all customers until you get a testimonial and repeat the same for every customer you work for, however small the project or engagement may be. 

Every testimonial is a great sales tool for you to leverage and you will be surprised who long testimonials continue to work. LinkedIn is a great tool for gathering testimonials and recommendations from customers and partners and keeping them organized. Try simple email or use LinkedIn and see what works best for you.