Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
How To Get Testimonials From Your Customers .. Testimonials That Matter!
Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not to good or an iffy testimonial or feedback from your customer. It is important for you to realize the value of testimonials and how get every customer to write a testimonial and one that matter and helps you close.
- Choose the timing carefully. Right after a successful delivery or project completion, send a quick note asking for them to write a short testimonial about their experience and feedback about your company and its solution.
- Follow-up rigorously. Testimonials can be requested and not asked for. So its important that you come up with the right style and strategy for follow-up until you get the your customer to write a recommendations.
- Help them a bit. When requesting a testimonial, feel free to share a few past testimonials or suggested examples that help them to write one for your faster. Sometimes customer don’t write one because they can’t figure out how to articulate. A little help from you can get what you need done much faster.
- Rinse & repeat. Follow-up with all customers until you get a testimonial and repeat the same for every customer you work for, however small the project or engagement may be.
Every testimonial is a great sales tool for you to leverage and you will be surprised who long testimonials continue to work. LinkedIn is a great tool for gathering testimonials and recommendations from customers and partners and keeping them organized. Try simple email or use LinkedIn and see what works best for you.
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November 14th, 2009 at 1:39 am
I will bookmark and continue reading your blog in the future
respect
rosele fahal
______________________________________________
March 1st, 2010 at 4:50 am
You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers !
Our company (BBC) appealed to Our Clients (http://www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects
March 1st, 2010 at 12:50 pm
You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers !
Our company (BBC) appealed to Our Clients (http://www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects
November 16th, 2010 at 9:28 pm
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