Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Know Your SAP Business Contacts
If there is one thing we’ve learned about Enterprise systems sales, it’s serious business! Within the realm of technology sales it’s possibly one of the most challenging products and solutions to sell with complex decision making involved, several stakeholders who need to get involved with the decision making process and a long sales cycle. Then there is the entire sub industry which surrounds an enterprise system from providers of additional functionality software, data integration solutions, module building, maintainence and a whole lot more which thrives on a large base of companies which run their daily operations and depend on enterprise resource planning software. SAP is almost synonymous with enterprise software and ERP solutions and if you are a marketer or sales person selling into accounts which run SAP then you would know within each of these organizations lies a little sub organization of those hired to work on SAP.
This group of people become the valuable inner circle of decision makers and influencers of any SAP related purchase decision and knowing who are the possible roles to look for can become critical in being able to reach out to these accounts and connect with them. While calling into companies to locate a SAP contact one has to be more than a little specific given the number of people who can be working around a large implementation. Here are some of the common SAP business contacts by title to help you determine who to reach out to:
- VP, Enterprise Systems
- SAP Audit Manager
- ERP Director
- SAP Training Manager
- Senior SAP Consultant
- VP of Business Intelligence
- Senior SAP Architect
- SAP Project Manager
- VP Enterprise Architecture
- SAP Business Solution Architect
- Enterprise Architect
- SAP Technical Analyst
- SAP Payroll Consultant
- SAP Project Co-ordinator
- SAP Security Analyst
- SAP QM Analyst
These are just some of them and each company providing solutions needs just some specific ones who will be primary decision makers for their sales process. Who is your target SAP contact?
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May 6th, 2009 at 1:22 pm
This is at the core of a good demand generation campaign. You really need to clearly understand your decision makers and in case of enterprise systems, a little hard work to find all the right contacts, instead of pulling from some ready-made-so-called-accurate database, will go a long way in changing the fate of your campaigns. The SAP Business Contacts requirement is a huge one and feeds a large number of businesses – you just need to make sure you build a list of SAP contacts that are most relevant to your products and offering.
May 7th, 2009 at 10:28 am
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August 2nd, 2009 at 10:27 am
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October 22nd, 2009 at 8:16 am
Hi experts,
I am an MBA and an ABAP consultant for around 3 years. Please guide me to move into ERP sales to mark a fresh beginning.
November 16th, 2009 at 1:52 am
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josfap smith
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