Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Make A New Years Resolution – Clean Your B2B Data & Drive More Revenue
It’s back to the office and back to work for most of us after the holidays. Its time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to generate more leads and generate more revenues, then here is one which will really yield results:
Keep your B2B marketing and lead data as clean as a whistle
We have done a number of posts over the last year on b2b lead data cleansing, how to go about it and how valuable it is to have regularly cleansed and updated data. If you need re-affirmation just how valuable it can be then you really have to read Ardath Albee’s recent post “Lift Revenues 70% By Cleaning Up Dirty B2B Data”
The finds of the SiriusDecisions study that organizations can realize 70% more revenue from data quality just resonates how important data quality is to better results and increased revenues. Like any new years resolutions it’s easy to resolve that you will ensure high data quality standards in your CRM or marketing data but the success lies in carrying it out with a dedicated and constant effort all year round. It has to be an all round initiative to check data quality and integrity at each and every source, cleanse existing data, weed out dead contact data, add newer records and append data points to add value to existing ones.
Investing time and money in clean and higher quality data is the resolution that every marketer should think about making this year. Why? Isn’t the chanace to increase revenue by upto 70% a good enough incentive?
Related posts:
- 7 Simple Do’s To Maintaining A Clean CRM Database
- CRM Data Cleansing & Enrichment – Data Management Best Practices
- The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?
- CRM Data Enrichment: Give Your Data A Makeover
- Salesforce Data Cleansing Solutions – For A Spotless CRM
January 5th, 2009 at 5:31 pm
If you are using a CRM, one way you can improve data quality is to make certain fields required, so that employees cannot save the record unless it is filled out. Most CRM's will allow you to do this. You can also just make sure that your records are getting categorized correctly and that you have appropriate categories so as to manage your data more efficiently. Think of your followup activities when you are deciding on your categories.
January 6th, 2009 at 5:06 am
Absolutely Darin. A bulk of the bad data problem comes from the sources whether they are entered by employees, come from inbound marketing channels etc. Having checks before they get into the CRM is crucial.
January 6th, 2009 at 8:32 am
Thanks for referencing my post, Neil!
Ardath
January 6th, 2009 at 1:06 pm
Absolutely Darin. A bulk of the bad data problem comes from the sources whether they are entered by employees, come from inbound marketing channels etc. Having checks before they get into the CRM is crucial.
January 6th, 2009 at 4:32 pm
Thanks for referencing my post, Neil!
Ardath