Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Marketing Automation: Do More With Less
The last 3-4 years have seen a lot of buzz around marketing automation tools and software as CRM technology also advance. Products such as Eloqua, Marketo, Soffront and Marketbright are just some of the names that come to mind when you talk about marketing automation software. I recently read a post which mentioned that most large enterprises over the last year have spent a significant portion of their budget and attention towards marketing automation and adding on marketing automation capabilities to their CRM to batch process activities like campaign management, lead scoring, nurturing, email campaigns and more. While many associate these wil larger marketing organizations and software for larger companies who handle larger volumes of data, this is not entirely an accurate view.
Here at ReadyContacts we have been using marketing automation tools simply because we are a smaller team of marketing and inside sales people and it just helps us do more with less. A combination of available software and internally developed automation tools helps us execute on everday tasks like assigning leads to the appropriate people, campaign setup and management, email campaigns, reports and follow ups a lot more efficiently. Running campaigns and lead nurturing for example become a lot more streamlined when you manage data using automation tools. Once you have identified which parts of your process you can use automation for and narrowed down on the best software for it you will find that you can do more with less. Isn’t that what its about?
September 11th, 2008 at 1:34 pm
Hi Neil,
Don't forget to include ActiveConversion to your list. We're the marketing automation tool of choice for SMEs due to affordability and ease of use. We are also the only one that has data source integration with Jigsaw. And as we use it ourselves, we can attest to the fact that it helps us do a lot more, with less. Thanks for your post!
September 11th, 2008 at 1:43 pm
Hi Neil,
Respectfully, you forgot to mention Vtrenz from Silverpop, who SiriusDecisions considers to be one of the top two marketing automation platforms. They’ve been around since 1999, over 300 customer deployments, and enterprise customers like F5 Networks, Pitney Bowes, Ciena, Ciber, Accenture… They are also the official marketing automation platform for the PNW Chapter of the Business Marketing Association.
Michel Nicholas
President
PNW – BMA
September 11th, 2008 at 2:42 pm
Marketing software can certainly help automate the boring, manual, or technical aspects of marketing, letting the company focus their time and energy on the strategic and creative tasks that really drive ROI. Of course, to make this happen, the software needs to be easy to use. If only one or two people learn how to use the software, they can become a bottleneck that prevents “doing more with less”.
September 12th, 2008 at 7:26 am
Hi Fred,
I agree ActiveConversion is a great example of the affordable options to SME's. The data source feature with Jigsaw and integration with Vertical Response for and direct marketing campaigns help speed up two of the most time consuming activities:
1) Building and managing business contacts or lead lists
2) Setting up and executing email and direct mail campaigns
September 12th, 2008 at 7:34 am
Absolutely Michael. Vtrenz has been a stalwart in the demand generation and marketing automation space.
November 3rd, 2009 at 11:03 am
Hi,
This is a really useful article.
Also I like to mention about http://www.nethzah.com We have been using Nethzah.com CRM for a while, we like the level of customization we can do. There website is http://www.nethzah.com
Thanks
Johnson
November 3rd, 2009 at 7:03 pm
Hi,
This is a really useful article.
Also I like to mention about http://www.nethzah.com We have been using Nethzah.com CRM for a while, we like the level of customization we can do. There website is http://www.nethzah.com
Thanks
Johnson
August 2nd, 2011 at 9:18 am
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