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Marketing In A Recession – The In Thing

Posted Nov 17th, 2008 at 06:52 AM and seen 35 times

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Marketing In A Recession

It’s intriguing how marketers are turning to explore new strategies to change their game plan during this time of recession and how blog posts and articles that address this topic are quickly gaining in popularity and demand. As Jon Miller “Sign Of The Times: Marketing In A Recession“

For the past two months, the number one post on my blog has been “7 Strategies for B2B Marketing during a Recession: The Definitive Guide“. Originally published in June, what’s really dramatic is how quickly it’s ramped up since September when the crisis really took hold. Take a look at the Google Analytics report:

Put another way, that’s a 1,300% increase in searches, clicks, and page views on that topic in just seven weeks, and yet another way, each and every day more than 35 people are typing “marketing in a recession” into Google and clicking through to read that blog post.

Similarly other blog posts from marketers that tackled the subject right from the first signs of the banking crisis and discussed possible effects as well as solutions for business to business marketers have seen constant search traffic and even increases as teams are re-alligning their strategies to the current global economic conditions. Some of the other related good reads with helpful insight into this are:

Don’t Cut Marketing In A Recession – Dianna Huff’s MarCom Writer Blog
4Ps Of B2B Marketing During Recession – Eddie Choi
Should I Change My B2B Marketing Strategies During a Recession? - The OneIMS Blog
Hiring A Lead Generation Team For Less Than One Persons Salary To Beat The Recession Blues - Neil Sequeira / The B2B Marketing Data Management Blog
Dealing With The Downturn – Kate Maddox
When all are pulling back on marketing during recession: take advantage - LeadsExplorer Blog
Marketing During Recession - Harish B’s Marketing Practices Blog
Marketing Your Way Through a Recession – John Quelch of the Harvard Business School Blog
Five Tips For Marketing In Recession – Glen Gow on the MarketingProfs Blog
Marketing In A Recession – Seth Godin on his blog
Should You Up Your Marketing During A Recession? - Jake Swearingen on BNET Intercom
Strategies For Interactive Marketing In A Recession – Josh Bernoff of Forrester
Marketing During a Recession? Get The Wind at Your Back. – Scott Clark
Effective Online Marketing In A Recession - Adam Boydens

When its important to re-think marketing plans and understanhd whats the best stand for you to take, the blogging community seems to be the place to look towards for some good answers.

Does anyone else have some good related posts to add to the list?

Dianna Huff

Thanks for the plug! This is a great list of articles, too.

seamus walsh

Your right, it is a hot topic, we have a google adword campaign going with the keywords, "selling in a recession". it is our most successful adword campaign ever with over a 5% click through rate.

If you are interested in it from a sales perspective, the link below bypasses the landing page so no registration is required. (after I typed this, I tried to link directly to the PDF and was not permitted) If you are interested, please feel free to contact me, I refuse to leave a shameless plug to a landing page.

RickyPopat

Hi Seamus,
I'm interested in the above from a sales perspective and wondered if you could provide me the link.
The above makes good reading!
Many Thanks
Ricky

Lisa P

We all feel the devastating effects brought by the recession. And as we see it nowadays, there are many changes not only to ourselves but also in our surroundings. Economic turmoil results to rapidly increasing fuel prices, as well as staple products and services, a large lay-offs and cut backs in every companies and the alarming rate of unemployment and foreclosures in the country. With these kind of predicament we are dealing it really cause us a great deal with stress. We keep on thinking on how to solve this kind of problem and that is the reason why we are dealing with stress. We are currently enduring one of the longest recessions that we have had since the Great Depression, being exceeded by only two others. As we see it nowadays, the unemployment rate is increasing. And all the basic commodities are on the rise. Could we possibly be facing another economic disaster like we did in the 1930's? America’s habits of consumption are unprecedented across the globe. There is no other nation, which consumes more than we do. We are a nation that never fails for wanting the latest and greatest of everything and if we can't afford it, there is an abundance of financing options such as short-term installment loans, payday loans, or credit card cash advances that help us to obtain it. Despite the economic downturn in this country we must remember to be thankful, as even in our current state we have more than most could ever dream of being thankful for. We have lots of options to choose from and to help us in our current financial mess. So, wake up America, count your blessings, and be cautiously proactive in limiting your consumption habits. Practice conservation so that you will have more yourself as well as more to give others. Click here to read more on consumer use of payday loans.

Club Penguin Cheats

We all feel the devastating effects brought by the recession. And as we see it nowadays, there are many changes not only to ourselves but also in our surroundings. Economic turmoil results to rapidly increasing fuel prices, as well as staple products and services, a large lay-offs and cut backs in every companies and the alarming rate of unemployment and foreclosures in the country. With these kind of predicament we are dealing it really cause us a great deal with stress.