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It’s intriguing how marketers are turning to explore new strategies to change their game plan during this time of recession and how blog posts and articles that address this topic are quickly gaining in popularity and demand. As Jon Miller “Sign Of The Times: Marketing In A Recession“
For the past two months, the number one post on my blog has been “7 Strategies for B2B Marketing during a Recession: The Definitive Guide“. Originally published in June, what’s really dramatic is how quickly it’s ramped up since September when the crisis really took hold. Take a look at the Google Analytics report:
Put another way, that’s a 1,300% increase in searches, clicks, and page views on that topic in just seven weeks, and yet another way, each and every day more than 35 people are typing “marketing in a recession” into Google and clicking through to read that blog post.
Similarly other blog posts from marketers that tackled the subject right from the first signs of the banking crisis and discussed possible effects as well as solutions for business to business marketers have seen constant search traffic and even increases as teams are re-alligning their strategies to the current global economic conditions. Some of the other related good reads with helpful insight into this are:
- Don’t Cut Marketing In A Recession – Dianna Huff’s MarCom Writer Blog
- 4Ps Of B2B Marketing During Recession – Eddie Choi
- Should I Change My B2B Marketing Strategies During a Recession? - The OneIMS Blog
- Hiring A Lead Generation Team For Less Than One Persons Salary To Beat The Recession Blues - Neil Sequeira / The B2B Marketing Data Management Blog
- Dealing With The Downturn – Kate Maddox
- When all are pulling back on marketing during recession: take advantage - LeadsExplorer Blog
- Marketing During Recession - Harish B’s Marketing Practices Blog
- Marketing Your Way Through a Recession – John Quelch of the Harvard Business School Blog
- Five Tips For Marketing In Recession – Glen Gow on the MarketingProfs Blog
- Marketing In A Recession – Seth Godin on his blog
- Should You Up Your Marketing During A Recession? - Jake Swearingen on BNET Intercom
- Strategies For Interactive Marketing In A Recession – Josh Bernoff of Forrester
- Marketing During a Recession? Get The Wind at Your Back. – Scott Clark
- Effective Online Marketing In A Recession - Adam Boydens
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