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Outsourcing B2B Lead Generation – Lean Mean Marketing Machine

Posted Oct 29th, 2008 at 06:45 AM and seen 26 times

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Transformers Ironhide

Marketing and lead generation is one of those roles where no matter how much you do every day, it always feels that you could have done a little bit more if you had extra hands to work with. Perhaps you have a great email campaign planned out and if only you had someone to help you with list building for a bigger list of target decision makers. Maybe a whitepaper download campaign just went well and you would love to have another done within the month if only you had someone to help you keep up with lead qualification for all the inbound leads generated. What if you could focus more time on generating more leads while someone else could profile existing leads and deliver clear business opportunties to the sales people? So you need some help and the obvious solution is to hire so that you have that extra capacity but there are things to consider and questions to ask yourself such as:

Do you need the extra capacity in the long run or is it just a need you feel now because you have short term plans which need that extra effort?
Will it be worth the time, expense and effort required to have a new team member on board, get ramped up and wait for your investment to start bearing fruit?
Is adding the head count really giving your team more capacity and efficiency or will it be an overhead in terms of management time and other resources?

There are those who will argue that outsourcing parts of your business to business lead generation activity is not recommended since marketing is a core part of the organization and should not be outsourced but I would differ there. Outsourcing your entire marketing and sales perhaps, but then again not many would do that. Leveraging services like we provide at ReadyContacts.com can actually augment your own internal efforts and help you build that lean mean marketing machine. Once you have identified what parts of the process you could use those additional hands on, give it a run and in time your existing marketing team will be able to step up their productivity without having to augment it with additional head count. Especially with a per performance pricing model or delivery based pricing, you will really find a very clear ROI for your costs and you should be able to get a lot more done for considerably less than an additional employees monthly salary and expenses. So if you are looking for those extra hands and still stay lean. Think about it!

Marcus Devine

I would like to introduce myself as the business development coordinator for SalesBrowser and writing in regards to our targeted mailing lists and data appending capabilities and to see if there are any possibilities for us to work together.

I went through your website & as per my analyses I understand that there is a huge possibility of working together and we would like to partner with you to reach targeted audience and in turn it will help you in customer acquisition and retention.

E-mail marketing has emerged as one of the most popular forms of direct marketing. Leveraging the potential and effectiveness of this medium, online marketers are increasingly switching to this marketing tool to reach to their customers. The rich feature set that makes e-mail marketing the most sought-after tool to facilitate business communication includes:

* Deliverability Expertise

* Excellent Marketing Performance and Returns

* Strengthening of direct Customer Relationships

Email marketing is so popular because:

ü It’s Inexpensive: Email marketing is an affordable way to stretch a tight marketing budget - and who aren't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. There is little investment required and you can contact a large number of people through your mail.

ü It’s convenient: Email marketing lets you deliver your message to the people (unlike a website, where the people have to come to your message).

ü It’s Effective: It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.

ü It’s Immediate: Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

ü It’s Targeted: You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

ü It’s Easy: There is Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.

We are One Stop Shop for all your Marketing Needs & seek an opportunity to showcase our quality & contents (either B2B list acquisition or data cleansing or email campaigns).

Best Regards,

Marcus Devine

Senior email Program Specialist / Business Development Coordinator

SalesBrowser

800.708.8031 / toll-free l 281.657.6734 / office l 800.787.7154 / fax

marcusd@salesbrowser.com l www.salesbrowser.com

NOTE: MEGA DEAL- YEAR ENDING OFFER: SalesBrowser offers you 10 Million B2B records or 100 million B2C records of your choice with addition value added services@ $59,999 & flexible in terms pricing, criteria & payment options.