Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Outsourcing B2B Lead Generation – Lean Mean Marketing Machine
Marketing and lead generation is one of those roles where no matter how much you do every day, it always feels that you could have done a little bit more if you had extra hands to work with. Perhaps you have a great email campaign planned out and if only you had someone to help you with list building for a bigger list of target decision makers. Maybe a whitepaper download campaign just went well and you would love to have another done within the month if only you had someone to help you keep up with lead qualification for all the inbound leads generated. What if you could focus more time on generating more leads while someone else could profile existing leads and deliver clear business opportunties to the sales people? So you need some help and the obvious solution is to hire so that you have that extra capacity but there are things to consider and questions to ask yourself such as:
- Do you need the extra capacity in the long run or is it just a need you feel now because you have short term plans which need that extra effort?
- Will it be worth the time, expense and effort required to have a new team member on board, get ramped up and wait for your investment to start bearing fruit?
- Is adding the head count really giving your team more capacity and efficiency or will it be an overhead in terms of management time and other resources?
There are those who will argue that outsourcing parts of your business to business lead generation activity is not recommended since marketing is a core part of the organization and should not be outsourced but I would differ there. Outsourcing your entire marketing and sales perhaps, but then again not many would do that. Leveraging services like we provide at ReadyContacts.com can actually augment your own internal efforts and help you build that lean mean marketing machine. Once you have identified what parts of the process you could use those additional hands on, give it a run and in time your existing marketing team will be able to step up their productivity without having to augment it with additional head count. Especially with a per performance pricing model or delivery based pricing, you will really find a very clear ROI for your costs and you should be able to get a lot more done for considerably less than an additional employees monthly salary and expenses. So if you are looking for those extra hands and still stay lean. Think about it!
Related posts:
- Impact Of US Financial Crisis On Lead Generation Budgets
- B2B Direct Marketing Lists: Right Place & Right Person
- Business Opportunities – Use Instant Lead Qualification To Identifiy Them Quicker
- Why Outsourcing Marketing Database Building Makes Sense
- B2B Lead Generation: Telecom Business Contact Lists
October 29th, 2008 at 11:09 am
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November 3rd, 2008 at 2:15 pm
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November 10th, 2008 at 9:00 am
[...] We had done a post earlier on ‘Outsourcing B2B Lead Generation‘ and we have been thinking just how much more sense this option makes while needing to step [...]
November 14th, 2008 at 7:23 pm
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April 29th, 2009 at 7:46 am
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