Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Repeat After Me: “Less is More” for My Marketing Database
Less is More is not a very commonly felt idea as far as a company’s marketing database is concerned. Traditionally, if you built a large marketing database then it seemed like you could market to more people and you could potentially make more money. So everyone is going after ways to build an even larger marketing database using list brokers, rented lists, magazine subscribers, subscription databases with millions of contacts and more.
The problem is, in all this rush, you dilute your definition of your ideal prospect – the specific set of decision makers and their key influencers who have the pain that your company solves. And so what you end up with is a massive database of everyone and their grandmom. And soon it shows in awful campaign response rates, terrible performance of telemarketing teams, sales teams that abandon use of your database and lead quality that is worse than poor.
That’s not all – the biggest problem is you don’t know where to go from here and what to do next. Its a big mess.
The only way to start to recover from such a scenario is to first and foremost change your mindset about your marketing database – it is not supposed to be a dump of every contact you can find for a few cents. It is a laser focused list of highly targeted role-based contacts who are your key decision makers.
Once you get that right, the next is to make sure you follow the “Less is More” mantra, which has worked wonders in all facets of business and life. Think iPod, Basecamp, Dropbox and so many other solutions that we have come to love.
With “Less is More” your stay focused on the business contacts that matter the most and don’t have the urge to add contacts that don’t matter just to make your list larger.
As soon as you do this, the results will speak for itself. Give it a try and let us know what you find out.
Related posts:
- The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?
- Targeted Marketing Best Practice No 1 – Segment Your Business Contacts Database
- B2B Data-pedia – The ReadyContacts Marketing Database Management Dictionary
- Why Outsourcing Marketing Database Building Makes Sense
- The Value Of A Business Contact Database – How Much Is Yours Worth?
December 24th, 2011 at 6:00 am
abc123
January 6th, 2012 at 2:23 pm
This is really useful and interesting information for me, thank you for sharing the information with us.