http://blog.readycontacts.com/retaining-existing-customers-vs-acquiring-new-customers-whats-is-the-better-strategy/ Find Role-based Decision Makers Before You Sell. Sun, 05 Feb 2012 17:30:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://blog.readycontacts.com/retaining-existing-customers-vs-acquiring-new-customers-whats-is-the-better-strategy/comment-page-1/#comment-596 Bangles822 Tue, 24 Aug 2010 08:22:00 +0000 http://blog.readycontacts.com/?p=398#comment-596 111 111

]]> http://blog.readycontacts.com/retaining-existing-customers-vs-acquiring-new-customers-whats-is-the-better-strategy/comment-page-1/#comment-512 cedennis Fri, 17 Apr 2009 05:06:34 +0000 http://blog.readycontacts.com/?p=398#comment-512 This post, as well as the first comment, speak in very general terms about retaining current customers vs. seeking out new ones. Businesses do not have the luxury of doing one or the other. Obviously, a happy medium must be found. But the key is, what resources are used to retain customers, and what resources are used to seek out the new ones? This is where specific strategy comes in. It costs a LOT more money to seek out the new customer, to entice him to buy, to win his confidence to buy again. You've already done this with your current customer - he doesn't need to be convinced. However, if he sees that you are giving away special promotions and deals to new customers, when the old customers are not eligible, he WILL feel unappreciated, and he WILL take his business elsewhere. Customer retention does not have to be costly, certainly not as costly as finding new customers. It's about the little things - providing a consistently excellent customer experience, remembering the customer's name and preferences, communicating interesting, useful information to the customer. This is what customers seek. If you show this kind of love to your current customers, THEY will then spread the word to their friends and colleagues, and THEY will bring you your new customers. This post, as well as the first comment, speak in very general terms about retaining current customers vs. seeking out new ones. Businesses do not have the luxury of doing one or the other. Obviously, a happy medium must be found. But the key is, what resources are used to retain customers, and what resources are used to seek out the new ones? This is where specific strategy comes in. It costs a LOT more money to seek out the new customer, to entice him to buy, to win his confidence to buy again. You've already done this with your current customer – he doesn't need to be convinced. However, if he sees that you are giving away special promotions and deals to new customers, when the old customers are not eligible, he WILL feel unappreciated, and he WILL take his business elsewhere. Customer retention does not have to be costly, certainly not as costly as finding new customers. It's about the little things – providing a consistently excellent customer experience, remembering the customer's name and preferences, communicating interesting, useful information to the customer. This is what customers seek. If you show this kind of love to your current customers, THEY will then spread the word to their friends and colleagues, and THEY will bring you your new customers.

]]> http://blog.readycontacts.com/retaining-existing-customers-vs-acquiring-new-customers-whats-is-the-better-strategy/comment-page-1/#comment-305 Chuck Dennis Thu, 16 Apr 2009 22:06:34 +0000 http://blog.readycontacts.com/?p=398#comment-305 This post, as well as the first comment, speak in very general terms about retaining current customers vs. seeking out new ones. Businesses do not have the luxury of doing one or the other. Obviously, a happy medium must be found. But the key is, what resources are used to retain customers, and what resources are used to seek out the new ones? This is where specific strategy comes in. It costs a LOT more money to seek out the new customer, to entice him to buy, to win his confidence to buy again. You've already done this with your current customer - he doesn't need to be convinced. However, if he sees that you are giving away special promotions and deals to new customers, when the old customers are not eligible, he WILL feel unappreciated, and he WILL take his business elsewhere. Customer retention does not have to be costly, certainly not as costly as finding new customers. It's about the little things - providing a consistently excellent customer experience, remembering the customer's name and preferences, communicating interesting, useful information to the customer. This is what customers seek. If you show this kind of love to your current customers, THEY will then spread the word to their friends and colleagues, and THEY will bring you your new customers. This post, as well as the first comment, speak in very general terms about retaining current customers vs. seeking out new ones. Businesses do not have the luxury of doing one or the other. Obviously, a happy medium must be found. But the key is, what resources are used to retain customers, and what resources are used to seek out the new ones? This is where specific strategy comes in. It costs a LOT more money to seek out the new customer, to entice him to buy, to win his confidence to buy again. You've already done this with your current customer – he doesn't need to be convinced. However, if he sees that you are giving away special promotions and deals to new customers, when the old customers are not eligible, he WILL feel unappreciated, and he WILL take his business elsewhere. Customer retention does not have to be costly, certainly not as costly as finding new customers. It's about the little things – providing a consistently excellent customer experience, remembering the customer's name and preferences, communicating interesting, useful information to the customer. This is what customers seek. If you show this kind of love to your current customers, THEY will then spread the word to their friends and colleagues, and THEY will bring you your new customers.

]]> http://blog.readycontacts.com/retaining-existing-customers-vs-acquiring-new-customers-whats-is-the-better-strategy/comment-page-1/#comment-302 Postcard Printing Wed, 15 Apr 2009 02:33:47 +0000 http://blog.readycontacts.com/?p=398#comment-302 A good marketer will know when the cycle has to leave the old customer and shift to new target markets. None the less, it is a wise choice to never burn bridges. That is what I think anyway. Hopefully it added some insight. Thanks for letting me share it. A good marketer will know when the cycle has to leave the old customer and shift to new target markets. None the less, it is a wise choice to never burn bridges. That is what I think anyway. Hopefully it added some insight. Thanks for letting me share it.

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