Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate
ReadyContacts.com was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering and how it works. With the current financial situation it’s only natural that our customers and prospective customers are keen to know how a marketing database management solution is relevant to our times and why they should consider it. I think Vaibhav, Founder & CEO of ReadyContacts sums it up the best in his comment on the Killer Startups article when he says
Overall, accurate role-based contact data and profiling intelligence is key for sales efficiencies in this economic climate.
If there is one good fallout of the recession and global economic crisis, it’s that companies have been forced to develop more efficient practices and fine tune every process to drive the most revenue while still keeping a check on rising costs. Marketing and lead data is no exception to this and maintaining a highly accurate database of decision maker contacts and comprehensive account intelligence is a path to efficient sales and marketing campaigns.
Cultivating more leads into customers may be the main focus but it all starts with great data. The better your data, the stronger a foundation you build for your marketing and sales teams to work off and the more efficient your conversion becomes. If you are building a contact / lead database, ensure you have accurate and relevant decision maker contacts. If you are investing in email campaigns, check that you have the most accurate and up to date email addresses to ensure better results. If you are targeting specific accounts, profile each account with useful sales intelligence to help you customize your message and approach. Quality, quality and quality. Acquiring richer data will contribute to better results and clearer ROI.
Having great lead and marketing data is more relevant in our times than it’s ever been. Right?
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- Think Small!: Microtargeting Starts With Quality B2B Lead Lists
- B2B Marketing Data & The Consistency Factor
- Enterprise Software Development Marketing Data – Go Role Based With Your Contacts
March 6th, 2009 at 3:20 am
I personally consider the most effective geomarketing based database. You did not specify why?
March 6th, 2009 at 5:25 am
@kapologisztika geomarketing based databases would be effective especially given you're in the logistics segment. My point was having the right target accounts with the right decision makers, right contact information and right data or intelligence will increase the results and make the process of acquiring customers more efficient.
March 6th, 2009 at 11:20 am
I personally consider the most effective geomarketing based database. You did not specify why?
March 6th, 2009 at 1:25 pm
@kapologisztika geomarketing based databases would be effective especially given you're in the logistics segment. My point was having the right target accounts with the right decision makers, right contact information and right data or intelligence will increase the results and make the process of acquiring customers more efficient.
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