Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
Solutions & Applications For Salesforce CRM Data Cleansing
Building a large rich database in Salesforce is demanding but only next to cleansing and maintaining it. Data cleansing and maintenance go hand in hand and make up a significant part of the challenge CRM managers and sales operations professionals have to face in their goal to keep their Salesforce CRM delivering at its optimum and there are a number of issues to keep in check. Duplication prevention, de-duplication, data updation, data append, email append, email verification, address validation or junk record removal there are some good applications out there which you can check out which could help you tackle each of these problems and keep your CRM data in check.
Here are some data cleansing solutions and applications to evaluate:
- ReadyContacts CRM data Cleansing / Enrichment by ReadyContacts – to remove duplicates, correct addresses, remove junk records, append missing data points, verifiy email addresses, urls and more
- Duplicate Contact Trigger by Salesforce Labs – to remove duplication
- Data Quality Analysis Dashboards by Salesforce Labs – for recording and analysing salesforce data completeness and quality
- Mass Update Wizard by Salesforce Labs – to bulk update data points across parts of the database
- Record DeDup by Salesforce Labs – to prevent duplication during entry of records
- DemandTools 2.0 for AppExchange by CRMFusion inc – to mass manipulate data, remove duplication, validate addresses and more
- Dupe Blocker by CRMFusion Inc – to prevent duplication of records
- Data Trim by d2b International – to clean and validate addresses, email, urls, remove duplication, monitor data
- RingLead DeClone by RingLead – to prevent duplication of records
- Lead Look-Alike by Compro Technologies – to remove duplocation
- ActivePrime CleanCRM by Active Prime – to normalize and clean messy data, remove duplication and more
- JunQue Lead Filter by SalesLogistix - to remove junk records from various sources and filter leads
- PowerExchange for Salesforce CRM by Informatica – for migration, integration and cleansing of data
These are just some of the data cleansing tools and solutions for SFDC. Each of these can play some role in keeping your Salesforce data in perfect shape, it’s upto you to decide what works best for your data.
For more on data cleansing best practices download a free copy of 7 Tips To Healthy CRM Data – CRM Data Management, Cleansing & Enrichment Best Practices
March 17th, 2009 at 4:19 pm
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March 17th, 2009 at 4:52 pm
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April 6th, 2009 at 10:37 am
A new improved version of the duplicate contact trigger is the Duplicate Contact Blocker Its a free, customizable and easy to use solution for preventing duplicate contacts from being created. Check it out here: https://sites.secure.force.com/appexchange/list…
January 21st, 2010 at 5:18 am
Great information about data cleansing applications.
Thanks for sharing…
January 21st, 2010 at 1:18 pm
Great information about data cleansing applications.
Thanks for sharing…
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