Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
The Social Media Marketing & Ad Sales Opportunity
Social media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, videos and others had created an unprecedented channel for word of mouth and viral spread of stories of all sorts. Marketers and advertisers are still exploring the best ways of exploiting this new channel where the signal to noise ratio is better than most other channels right now. Publishers and application developers that have built these social destinations are also working hard to figure out the best ways to monetize their creations. There is a big gap in the space right now, though. Traditional marketers don’t understand social interaction and how to market within it without being intrusive. Publishers and application developers on the other hand lack the sales experience to build ad models and bring in large advertisers. A quick look at the Facebook application landscape is a great proof of this situation. This gap has let to the emergence of companies like Appsavvy which claims to closely understand social media marketing and has relationships and experience in advertising sales. They are now acting as an outsourced ad sales team for social application companies. This is just the beginning though and we will see a lot more happening in this space which is poised for a lot of growth in the coming years. Companies like Votigo are also bridging this same gap by way of providing the social media technology know-how to traditional advertisers who don’t understand this new social trend as well, atleast right now.
There will be a fundamental change in the way advertising will be bought and sold in the social media world. Social media publishers and application developers will soon be forced to build their own sales teams for selling directly to brands as well as ad agencies who manage ad budgets for large brands and this will extend to smaller companies and brands as well. And in this scenario, I see a big opportunity for B2B marketers to jump in and help build a social media ad sales machine taking lessons for B2B enterprise software and hardware sales. Lists of ad agencies, lists of brand managers, lists of advertising managers and lists of online marketing managers will become central to social media companies who are looking to build their direct sales teams which will drive better deals and more importantly allow them to work directly with their customers to figure out social media marketing ideas and concepts, rather than have to work with ad sales middlemen who are focused on selling inventory only. Social media marketing is not about ad inventory sales at all. It is about creatively figuring out a campaign that may work the best for a brand in the context of a social interaction amongst its customers. The early adopters who get this will have a lot on their plates. At ReadyContacts, we are definitely big believers in this opportunity and are starting to work with social media companies to build lists of advertising managers and stakeholders as well as to create profiles of advertisers which might fit a particular social media application. Its a new world out there and I’d love to know what you think.
December 13th, 2008 at 7:07 pm
[...] Another fellow blogger added an interesting post on The Social Media Marketing & Ad Sales Opportunity | ReadyContacts …Here’s a small excerptLists of ad agencies, lists of brand managers, lists of advertising managers and lists of online marketing managers will become central to social media companies who are looking to build their direct sales teams which will drive better … [...]
December 14th, 2008 at 1:30 am
[...] View original post here: The Social Media Marketing & Ad Sales Opportunity | ReadyContacts … [...]
December 14th, 2008 at 3:33 am
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December 14th, 2008 at 3:15 am
[...] Another fellow blogger created an interesting post today on The Social Media Marketing & Ad Sales Opportunity | ReadyContacts …Here’s a short outlineSocial media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, [...]
December 15th, 2008 at 2:30 pm
Small Business needs to streamline operations and reduce the amount of unsold,dead-stock merchandise that is costing money to store and is increasing taxes on inventory. By reducing this inventory,businesses can restock on demand with current,fast selling merchandise. Avoid the liquidation companies as you will only get pennies on the dollar for your stock,bringing your total losses to almost 100% after taxes and other costs. A better avenue is to locate another business owner that wants this merchandise, as they can sell it rapidly in their market(ie: a South Florida merchant sells winter coats to a business up north.) The seller reaps a higher return over liquidation and the buyer gets a discount over purchasing from a vendor or factory for the same items.
To reach these businesses that are looking for your dead-stock visit http://www.sellmyinventory.com and advertise to thousands of businesses all over the country.
February 12th, 2009 at 12:39 pm
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November 10th, 2009 at 3:26 am
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November 12th, 2009 at 1:24 am
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January 6th, 2010 at 9:06 pm
Social media marketing has definitely become a whole new avenue for business, especially small businesses, to stand out. At times it seems a little bit overwhelming though!
April 19th, 2010 at 6:31 am
Social Media marketing has opened up new opportunities for small business, but it is too time consuming. Concentration on so much social media sites takes away the focus from one big site.
April 19th, 2010 at 1:31 pm
Social Media marketing has opened up new opportunities for small business, but it is too time consuming. Concentration on so much social media sites takes away the focus from one big site.
June 15th, 2010 at 7:34 am
Social Media marketing is the best marketing process in 2010. Almost every person is connected to social media.
October 19th, 2010 at 1:32 pm
it is the great work thx for the information
March 22nd, 2011 at 7:48 am
I know this isn’t precisely on topic, but i’ve a website utilizing the same program as effectively and i am getting troubles with my feedback displaying. is there a setting i am missing? it’s doable it’s possible you’ll help me out? thanx.
April 17th, 2011 at 7:40 pm
Social media like twitter and FB are authoritative social portals where Google is considering this time. The more your site is exposed or integrated with this social sites, the more that you get the bacon. Viral marketing or smm drive traffic, generate visitors and customers alike
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May 9th, 2011 at 1:14 pm
Social Media Marketing is about conversation, community and
collaboration. This has given us a great marketing field to work on. Most of the business people has indulged only on Social Media now a days. That’s really a great thing.
July 6th, 2011 at 5:31 am
nice update .. got nice information from this Article.