http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/ Find Role-based Decision Makers Before You Sell. Sun, 05 Feb 2012 17:30:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-1759 Business contact database Sun, 22 May 2011 22:33:24 +0000 http://blog.readycontacts.com/?p=95#comment-1759 [...] The Value Of A Business Contact Database – How Much Is Yours Worth … Jan 13, 2009 … What about the existing databases of business contacts already in the database? How much goes into … [...] [...] The Value Of A Business Contact Database – How Much Is Yours Worth … Jan 13, 2009 … What about the existing databases of business contacts already in the database? How much goes into … [...]

]]> http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-656 nike Mon, 15 Nov 2010 22:47:29 +0000 http://blog.readycontacts.com/?p=95#comment-656 Fascinating material you have here. I did a write up personally on this subject matter some time ago, and I wish I had your commentary as a learning resource back then. Oh well. Thanks again for this content page. Fascinating material you have here. I did a write up personally on this subject matter some time ago, and I wish I had your commentary as a learning resource back then. Oh well. Thanks again for this content page.

]]> http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-518 Gifts and Bones Audio Book Thu, 09 Apr 2009 18:38:53 +0000 http://blog.readycontacts.com/?p=95#comment-518 Yup ! its too important : ) Yup ! its too important : )

]]> http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-298 Gifts and Bones Audio Book Thu, 09 Apr 2009 11:38:53 +0000 http://blog.readycontacts.com/?p=95#comment-298 Yup ! its too important : ) Yup ! its too important : )

]]> http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-294 ywam Wed, 08 Apr 2009 09:20:41 +0000 http://blog.readycontacts.com/?p=95#comment-294 Excellent !<br>Hope the companies can understand the vale of data base : ) Excellent !
Hope the companies can understand the vale of data base : )

]]> http://blog.readycontacts.com/the-value-of-a-business-contact-database-how-much-is-yours-worth/comment-page-1/#comment-187 Alden Cushman Wed, 14 Jan 2009 10:59:57 +0000 http://blog.readycontacts.com/?p=95#comment-187 Very interesting post. I believe much of the problem is the static nature that most organizations have about contact information. The investment to gain a new contact is often viewed as a one time cost, or capital investment, rather than a recurring cost or operating investment. If you take the ongoing approach and put in place ongoing or at least periodic data cleansing programs and activities, then you have to understand that the cost per contact will increase as well, and the profitability per contact will be reduced, unless, of course you can sell more product or service, or show that satisfaction or retention is improved. Very interesting idea. I can imagine that there are certain circumstances where it is actually not a good idea to clear your database (e.g., low cost of acquiring new contacts or very commoditized products and services, or no additional products or services to upsell).<br>Alden Cushman<br>SiriusDecisions Very interesting post. I believe much of the problem is the static nature that most organizations have about contact information. The investment to gain a new contact is often viewed as a one time cost, or capital investment, rather than a recurring cost or operating investment. If you take the ongoing approach and put in place ongoing or at least periodic data cleansing programs and activities, then you have to understand that the cost per contact will increase as well, and the profitability per contact will be reduced, unless, of course you can sell more product or service, or show that satisfaction or retention is improved. Very interesting idea. I can imagine that there are certain circumstances where it is actually not a good idea to clear your database (e.g., low cost of acquiring new contacts or very commoditized products and services, or no additional products or services to upsell).
Alden Cushman
SiriusDecisions

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