Marketing Database Optimization Best Practices
ReadyContacts is a marketing database optimization company. ReadyContacts solutions help you build & maintain a highly accurate and relevant marketing database that delivers significantly improved campaign response rates for sales & marketing. ReadyContacts is the only player in the market with proprietary software solutions to build unparalleled accuracy and completeness in marketing databases.
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ReadyContacts is a marketing database optimization company that helps B2B marketers to build, cleanse & maintain marketing database with an unique blend of software solutions which deliver unparalleled accuracy.
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Why B2B Marketing Databases & Lead Lists Are Best Served Fresh
More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group
Thats what you’ll read in Reachforce’s The B2B Lead Blog post titled Dirty Data — Think Relevance Before Repair .
The government reported more grim news about the economy Friday, saying employers cut 240,000 jobs in October – bringing the year’s total job losses to nearly 1.2 million.
Thats what you will read on the CNN Money website in an article titled Jobs lost in 2008: 1.2 million
CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to global public relations firm Weber Shandwick’s ongoing CEO Departures™ analysis.
Thats what you will read on Webber Shandwick’s press release Global CEO Turnover Rises 10 Percent In Past 12 Months
These facts highlight how dynamic the business world is and how many changes can happen over a period of just 12 months. Lead lists and marketing databases are a data snapshot of this contantly evolving scenario. Roles and responsibilities change, people change, company structures chanage, company strategy and direction change and all this means your target prospect can change. It’s an unavoidable fact with B2B lead data which needs to be considered constantly.
With existing data, the only real solution is frequent cleansing and updates. However when it comes to purchasing new business contacts and building new marketing data lists the “just in time” strategy works well. Avoid purchasing or building your campaign specific business contacts long before you need them. If they sit on the shelf for too long, they will deteriorate and a cleansing effort will be required which is an additional expense and you’ll possibly see a drop in number of contacts which is best avoided. So whenever possible, get that snapshot of data just before you need to use it. A month into the future, it may not look the same.
By
Neil
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- Divide & Conquer – Build Vertical Specific Marketing Databases
- Hoovers Vs Zoominfo For Your Business Executives Databases
- Think Small!: Microtargeting Starts With Quality B2B Lead Lists
- Custom Lead Lists For Email Marketing – Are They Really More Effective?
- How to Keep Your Sales Team Happy With Great B2B Business Contacts Lists
October 1st, 2009 at 6:52 am
Definitely a great post. Hats off to you! The information that you have provided is very helpful.
regards
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